Job Title: Manager, Digital App & Loyalty, MBIB Reports to: Senior Director, Information Technology, MBIB The Manager, Digital App & Loyalty, MBIB is responsible for managing the development, launch, and ongoing optimization of MBI Brands’ digital ordering and customer loyalty programs for Mary Brown’s Chicken and Fat Bastard Burrito. interact with our brands across digital ordering channels, including our mobile apps and third-party aggregator platforms, while driving guest engagement and long-term brand loyalty. Working closely with cross-functional teams, they will focus on increasing app adoption, driving ordering frequency, enhancing the guest experience, and strengthening long-term brand loyalty. Develop loyalty strategies that drive guest acquisition, repeat purchase behaviour, retention, and customer lifetime value Monitor loyalty program performance and recommend enhancements based on guest insights and data Leverage guest data and behavioural insights to develop targeted offers and personalize guest communications and promotions Oversee the development and execution of app and loyalty promotions, including national and local marketing initiatives and third-party aggregator offers Project Management & Cross-Functional Collaboration Act as a the primary cross-functional marketing lead for app and loyalty initiatives including national and local marketing programs Coordinate cross-functional projects to ensure initiatives remain on schedule, within scope, and aligned with business objectives Develop project plans, timelines, launch plans, training materials, and communication strategies to support the successful rollout of new features, promotions, and program enhancements Analyze guest behaviour, purchase habits,



and campaign performance to identify opportunities for growth and optimization 3
- 5 yrs experience in hands-on app loyalty marketing, digital marketing, CRM, business systems, performance marketing, or related fields Experience managing, launching, and optimizing loyalty programs, mobile applications, or other digital platforms required Previous experience working in a multi-brand or franchise environment considered an asset Ability to work independently, take ownership of initiatives, and drive projects from development through execution and evaluation Excellent verbal and written communication skills, with a solid command of the English language Proficient in Microsoft Office Suite with experience developing reporting dashboards and presenting performance insights Post-secondary education in Business Management, E-Commerce, Digital Marketing, Business Technology or related field Additional professional certifications, specialized training, or continuing education in digital marketing, loyalty management, CRM, data analytics, project management, or information technology would be considered an asset PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION Corporate office and restaurant environment. The position may require long hours of sitting/ standing and using a motorized vehicle to visit different corporate locations for special events or for business needs. POLICY Adhere to all policies and plans through communication, action,



and consistent enforcement. Effectively and efficiently perform all job functions following policy and leading by example. Stays up to date on all training as required and follows all health and safety, and sanitation policies enforcing with disciplinary action as needed. Follows all policy and does not engage in any actions that may be perceived as conflicting with company policy regarding bullying, harassment, discrimination, and/or violence

About Us
MBI Brands (the “Company”) is one of Canada's largest privately held restaurant companies, franchising and operating two premium QSR brands—Mary Brown's Chicken and Fat Bastard Burrito. Driven by a dedicated team of Operators Who Care, MBI Brands is committed to excellence, best‑in‑class service, and serving guests, teams, and communities worldwide. We are a team of Operators Who Care, strongly focused on excellence, best-in-class service, and caring for our guests, teams and communities across the globe. With nearly 400 locations worldwide and plans to double our footprint in the next few years, we are embarking on exciting expansions into both new and existing markets, including the UK, Mexico, India, and Pakistan. Extended health benefits coverage including dental coverage, critical illness coverage, life insurance, and long-term disability Eligibility to participate in our retirement savings plan with employer match Minimum of three weeks paid vacation On-site gym Bonus eligibility: discretionary annual bonus. This posting is for an existing vacancy. MBI Brands is committed to building a diverse workplace reflective of the communities we serve and to fostering an inclusive culture where employees feel valued, respected and in

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