Head of Marketing Management Remote (Toronto)

Head of Marketing Management Remote (Toronto)

11 Nov
|
Independent Electricity System Operator
|
Toronto

11 Nov

Independent Electricity System Operator

Toronto

Business Unit: Corporate Relations, Engagement and Strategy Shift Work: No We are charged with purpose , delivering reliable, affordable, and sustainable electricity for homes, businesses, and communities across the province. Who we are Our central role includes managing the provincial power grid in real-time, overseeing and evolving Ontario’s electricity market, engaging with government, municipalities and Indigenous communities, and planning for Ontario’s future electricity needs. This is a unionized position that falls within the Corporate Communications Division of the Corporate Relations Engagement and Strategy Business Unit. In this role, you will develop and coordinate marketing activities for Save on Energy, the IESO’s suite of demand-side management programs, while contributing to broader IESO brand awareness and marketing objectives where aligned. You’ll oversee vendor management and operations to implement marketing strategies and supervise a team of four marketing professionals working to promote the benefits of energy efficiency and electrification to Ontarians. Leading the development of Save on Energy brand and program marketing campaigns to drive participation in Save on Energy programs, while supporting integrated marketing initiatives that strengthen awareness of the IESO and its mandate. Maintaining relationships with key internal and external stakeholder groups and assessing industry trends to recommend ways to improve marketing effectiveness. Overseeing marketing vendors by ensuring effective vendor relationships, developing and managing statements of work, and delivering campaigns on time and on budget. Ensuring vendors and internal teams are appropriately briefed and supported to create compelling marketing creative,



and identifying opportunities to leverage shared marketing approaches, channels and assets across Save on Energy and the IESO. Coordinating with other departments to align Save on Energy marketing activities with broader corporate communications and marketing priorities, where appropriate. Overseeing the Save on Energy website and social media channels, while supporting digital and social media initiatives that advance broader IESO marketing objectives. Implementing budget management, tracking and reporting for marketing activities, while applying best practices and supporting transparency regarding marketing effectiveness. Supervising staff by planning and coordinating work, assigning responsibilities, and providing guidance, training, coaching, and mentorship; monitor performance andwork quality; communicate progress and resource needs to the Senior Manager; support staffing decisions and employee developmentto ensure the quality and accuracy of marketing and advertising materials. In a typical day, you may review marketing creative, brief our creative agency on upcoming campaigns, coordinate with program teams on recent programs or program changes, and oversee the development of web and social media content. You may also work with corporate communications colleagues to identify opportunities for greater alignment across IESO marketing initiatives and channels, review quarterly marketing reports to develop recommendations for improvement,



or meet with vendors and local distribution companies to discuss marketing effectiveness. The role also contributes to integrated marketing initiatives that strengthen awareness of the IESO and its mandate. 8-10 years experience in the energy sector in marketing management. ~ Requires proven experience managing and leading teams, fostering employee engagement and development through coaching and mentorship ~ Relationship Management – ensuring marketing strategy is shared, understood, updated and relevant to all stakeholders. ~ Requires exceptional written and verbal communication skills to effectively prepare and deliver briefs, reports, presentations, and other materials, while engaging with diverse stakeholders to achieve business objectives. ~ Requires experience developing and implementing digital marketing strategies, with a strong understanding of digital marketing processes, campaign tracking and performance analysis, as well as production processes and procedures across all creative formats. ~ Excellent Project Management skills -Vendor management
- proven ability to coordinate content, management of the web platform or design architecture and work flow of digital projects ~ Demonstrated experience aligning marketing initiatives with broader corporate strategies to support organizational goals. ~ This knowledge is considered to be normally acquired through the successful completion of 4 years of University training, or the equivalent. How We Support You From a comprehensive total rewards program to dynamic learning and development opportunities—including job rotations to broaden your expertise,we empower you to define and shape your own success. Best-in-class benefits and long-term su

📌 Head of Marketing Management Remote (Toronto)
🏢 Independent Electricity System Operator
📍 Toronto

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