95,000–$105,000 CAD base salary + performance-based bonus of up to 20% Full-Time, Permanent Demand Generation Manager who will play a key role in driving brand awareness, generating qualified leads, and accelerating sales pipeline growth. This is an opportunity for a commercially minded, hands-on marketer who understands how to turn digital marketing activity into measurable business results. You will take ownership of demand generation from strategy and campaign development through execution, analysis, and optimization, working closely with Sales and business leadership to build a consistent, scalable source of qualified opportunities. The ideal candidate combines strong digital marketing expertise with analytical thinking, creativity, and a clear understanding of the B2B sales funnel. You are comfortable managing multiple channels, interpreting performance data, and making informed decisions that improve lead quality, conversion rates, and return on marketing investment.

Key Responsibilities
Demand Generation & Campaign ManagementDevelop and execute integrated B2B demand generation campaigns across Google Ads, LinkedIn Ads, paid social, email marketing, display advertising, and other relevant digital channels.
Own the full campaign lifecycle, including strategy, audience targeting, messaging, budget management, execution, performance tracking, and optimization.
Build and manage campaign calendars aligned with business priorities, sales objectives, and target customer segments.
Coordinate with internal stakeholders and external partners to develop compelling campaign content, creative assets, and marketing materials.
Conduct ongoing A/B testing across creative, messaging, targeting, and landing pages to improve campaign performance and conversion rates.
Identify new channels, tactics,



and opportunities to expand reach and generate demand within target markets.
Build and optimize demand generation programs that consistently deliver qualified leads and sales opportunities.
Partner closely with Sales to define ideal customer profiles, target audiences, lead qualification criteria, and follow-up processes.
Design targeted campaigns to re-engage dormant leads, nurture existing prospects, and improve conversion from initial engagement to sales opportunity.
Monitor lead quality and collaborate with Sales to identify gaps in the funnel and improve lead-to-opportunity conversion.
Establish clear processes for tracking marketing-generated leads, sales opportunities, and marketing-sourced pipeline.
Align marketing activities with commercial objectives to ensure campaigns contribute directly to business growth. Website, SEO & Digital PerformanceManage and optimize website content, landing pages, calls to action, and conversion journeys to improve engagement and lead generation.
Monitor website analytics, traffic sources, user behavior, and conversion performance to identify opportunities for improvement.
Identify content and keyword opportunities that support customer acquisition and strengthen digital visibility.
Work with internal stakeholders and external partners to improve the overall digital experience and effectiveness of the company's online presence. Analytics,



Reporting & OptimizationEstablish and monitor key performance indicators to evaluate the effectiveness of demand generation programs.
Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)Lead-to-opportunity and MQL-to-SQL conversion ratesCost per lead (CPL) and cost per acquisition (CPA)Campaign conversion rates and channel performanceMarketing-sourced pipeline and revenue contributionCampaign ROI and return on marketing investmentTranslate campaign data into clear insights, recommendations, and actionable optimization plans.
Provide regular performance reporting to business leadership and Sales, highlighting results, challenges, and opportunities.
Continuously refine marketing processes, reporting, and campaign strategies to improve efficiency, predictability, and overall performance. Qualifications & Experience4–6 years of experience in B2B marketing, with a robust focus on demand generation, digital marketing, and lead generation.
Demonstrated success planning, executing, and optimizing multi-channel digital marketing campaigns.
Hands-on experience with platforms such as Google Ads, LinkedIn Ads, paid social, email marketing, and display advertising.
Experience with CRM, marketing automation, and lead management platforms such as HubSpot, Salesforce, Pardot, Mailchimp, or comparable tools.
Strong understanding of B2B marketing funnels, lead qualification, conversion optimization, and sales pipeline development.
Proven ability to analyze campaign performance, interpret marketing data, and translate insights into measurable improvements.
Experience managing marketing budgets and campaigns against defined performance targets.
Excellent organizational and project management skills, with the ability to manage multiple initiatives and

📌 Demand Generation Manager (Courtice)
🏢 OpTalent | Canada | Recruitment
📍 Courtice