About The Role NOTE:
Priority will be given to candidates available to work on-site in Recent York City or Montreal, QC, Canada.As GTM Systems Manager, you will own the architecture, integration, and optimization of our Sales and Marketing technology stack. This is a role at the intersection of systems design, marketing and revenue operations, and process implementation. You will be the primary owner of our core GTM tools, including HubSpot as our system of record, along with Gong, Clay, and adjacent tools.You will own the systems roadmap and serve as a thought partner to Sales and Marketing leadership on how the platform foundation can drive efficiency and revenue outcomes. You will design the workflows and automation that scale with us, and ruthlessly prioritize the work that moves the business forward.
Responsibilities GTM Tech Stack Ownership
Own the architecture and day-to-day operation of the Sales and Marketing tech stack, with HubSpot as the system of record
Evaluate, implement, and integrate adjacent tools (Gong, Clay, and others) to create a cohesive, high-leverage revenue infrastructure
Lead system integrations and ensure clean, reliable data flows across the stack via native connectors, middleware, and API-based integrations
Make build, buy, or kill decisions on tools. Consolidate where possible, eliminate redundancy
Maintain a documented system architecture so the stack remains legible and scalable as the team grows
Proactively find opportunities for process automation across the GTM org by leveraging AI and workflow tooling.
HubSpot Administration
Serve as the primary HubSpot admin: users, teams, permissions, properties, pipelines, and lifecycle stages




Build and maintain workflows, automations, and reporting that power day-to-day Sales and Marketing operations
Establish and enforce data governance: property naming conventions, picklist hygiene, deduplication, and record lifecycle policies
Business Process Design
Partner with Sales and Marketing leaders to document and continuously improve the core GTM business processes, including lead-to-opportunity, opportunity-to-close, customer onboarding, renewal, and expansion
Identify friction points in the revenue motion before they become bottlenecks. Propose and ship solutions
Build the operational foundation for new GTM motions (outbound plays, ABM programs, PLG signals, etc.) as the company evolves
AI & Automation
Identify opportunities to apply AI and automation to repetitive GTM workflows like enrichment, routing, follow-up, and reporting
Stay current with developments across the modern revenue stack and bring a point of view on where we should be investing
Enablement & Adoption
Partner with Enablement to ensure reps actually use the systems you build
Document workflows, build training materials, and run change management for new processes and tools
Measure adoption and iterate. A system no one uses is a system that doesn't exist




Act as the internal subject matter expert and escalation point for systems and process questions
Support with other responsibilities and projects as required
Qualifications
5+ years of experience in revenue operations, GTM systems, or sales operations in a B2B SaaS environment
Hands-on CRM expertise. You've architected a CRM from the ground up, not just used it. HubSpot experience and certifications are a plus.
Strong understanding of how CRM integrates across the modern revenue stack, from prospecting and enrichment through conversation intelligence and CS tooling
Proven ability to translate business requirements into scalable systems and process solutions
Comfortable in an ambiguous, fast-paced workplace. We're growing quickly, and things change every day
Ability to manage multiple projects simultaneously, establishing recent processes while streamlining existing ones
Strategic thinker who is also execution-oriented. Comfortable operating at altitude and in the weeds in the same week
Bias for action and strong opinions held loosely. You bring a point of view to every conversation
Excellent communication and stakeholder management skills. Comfortable working cross-functionally with Sales, CS, Marketing, and Finance
Strong documentation habits and attention to detail
Curiosity about AI tools and how they can streamline revenue workflows
Why Ethyca?
Impact:
Work on high-stakes projects that directly shape industries and solve critical global problems.
Growth:
Collaborate with some of the brightest minds in the industry and continue to

📌 Gtm Systems Manager (Winnipeg)
🏢 Ethyca
📍 Winnipeg