Executive Director Marketing Brand (Winnipeg)

Executive Director Marketing Brand (Winnipeg)

11 Nov
|
Sweeping Corporation of America
|
Winnipeg

11 Nov

Sweeping Corporation of America

Winnipeg

Lead marketing and brand strategy at Diabetes Canada from the GTA, using integrated campaigns and audience insights to advance mission priorities.
As Executive Director, Marketing and Brand, you will strengthen brand health, marketing effectiveness, audience engagement, fundraising support, and organization-wide alignment. You will guide campaign execution, oversee Banting House National Historic Site, and advise senior stakeholders. The role reports to the Senior Vice President, Marketing and Communications.

Key Responsibilities

Lead organization brand strategy, standards, personas, campaigns, and health measurementGuide integrated marketing strategies supporting mission and fundraising prioritiesImprove Agile-informed execution for high-volume marketing and communications workSet creative direction across advertising, campaigns,



and audience experiencesOversee Banting House strategy, operations, revenue growth, and visitor experienceRequirements:
Minimum 10 years of progressive senior marketing leadership experiencePost-secondary education in marketing, communications, business, or related disciplineNational-scale not-for-profit, fundraising, or mission-driven sector experienceExperience managing and developing direct and indirect teamsValid driver's license, vehicle, and GTA residence requiredBring senior marketing leadership, brand strategy, campaign expertise, and inclusive people leadership to Diabetes Canada in Toronto.
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📌 Executive Director Marketing Brand (Winnipeg)
🏢 Sweeping Corporation of America
📍 Winnipeg

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