Shape AMI’s digital audience strategy through analytics, accessibility, and cross-platform growth while strengthening content discovery for diverse audiences.
Reporting to the President and CEO, the Director, Digital Strategy develops and implements strategies strengthening AMI’s digital presence. The role oversees digital content, audience engagement, platform performance, and cross-functional delivery. It connects analytics, trends, accessibility, and organizational priorities across AMI’s digital ecosystem.

Key Responsibilities

Develop strategic plans for digital reach, discoverability, accessibility, and audience growthDefine digital strategy using analytics, insights, and trendsManage AMI’s website and AMI-plus contentOversee digital marketing, promotion, video,



and multimedia contentAnalyze metrics and test improvements across digital platformsRequirements:
Degree in digital media, communications, marketing, business, or equivalent experience10 years’ digital or interactive media experienceAt least five years leading a teamKnowledge of content management systems, analytics, AI tools, and CRM systemsStrong writing, editing, storytelling, and analytical skillsLead AMI’s digital growth with audience strategy, accessible content, analytics, and solid cross-functional project leadership.
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📌 Director Digital Audience Strategy (Winnipeg)
🏢 Accessible Media
📍 Winnipeg