Shape AMA Travel’s digital experience through analytics and online channel management in a hybrid position focused on member conversion.
As Travel Product and Sales Digital Experience Strategist, you will advance AMA Travel’s digital growth strategy. You will gather requirements, align stakeholders, and translate business priorities into deliverable online solutions. The work combines digital experience, content management, performance reporting, and continuous improvement.

Key Responsibilities

Advance Travel’s digital product experience and conversion strategyAnalyze member behaviour, funnels, bookings, and digital defectsCoordinate requirements, testing, readiness, and implementationMaintain accurate, compelling Travel website contentChampion AI, Lean,



and automation initiativesRequirements:
Diploma or degree in digital marketing, business, tourism, or technologyThree to four years of related digital project experienceDigital marketing experience;
e-commerce experience is an assetStrong project coordination, communication, and organizational skillsData analysis, reporting, Microsoft Office, and digital tools proficiencyUse digital strategy, member insight, and performance analysis to improve AMA Travel’s online journeys and sales conversion.
#J-18808-Ljbffr

📌 Travel Digital Experience Strategist (Winnipeg)
🏢 AMA - Alberta Motor Association
📍 Winnipeg