Paid media strategy meets hands-on execution at Blacksmith Agency, with remote work across the USA, Canada, Latin America, or South Africa.
As Media Strategist, you own paid media for B2B and growing-brand clients. You will guide targeting, budgets, roadmaps, and client narratives. Your channel mix includes Google Ads, Meta, LinkedIn, and Microsoft Ads.
Key Responsibilities:
- Manage paid media across four advertising platforms
- Allocate budgets, adjust bids, and refine targeting
- Test creative and decide when campaigns should stop
- Build quarterly roadmaps and explain performance numbers
- Grow accounts through retention, upsell, and relationships
Requirements:
- Three-plus years hands-on with Google Ads and Meta
- Experience building, running, and optimizing campaigns
- Demonstrated movement in ROAS, CPA, or pipeline metrics
- Agency experience managing multiple clients simultaneously
- Clear spoken English for live calls with US clients
Own B2B paid media strategy through campaign execution, measurement, account growth, and transparent client communication.