Lead strategic insights at Reitmans (Canada) Limited, combining customer analytics and research to guide data-driven decisions in a hybrid environment.

Reporting to the VP, Data Strategy, this director leads enterprise insights across Reitmans, RW&CO.;, and PENN. Penningtons. The work connects behavioural data, consumer research, and market intelligence with planning, prioritization, and performance measurement.

Key Responsibilities:

- Define and execute the enterprise Strategic Insights roadmap
- Lead customer analytics supporting acquisition, retention, engagement, and lifetime value
- Oversee consumer and market research programs
- Partner with senior leadership on planning and performance measurement




- Build a multidisciplinary insights team and data-driven culture

Requirements:

- 10+ years in strategic insights, analytics, or research leadership
- Retail or consumer-driven setting experience
- Expertise in segmentation, predictive analytics, and market research
- Leadership developing cross-functional teams in matrix environments
- Bilingual French and English communication skills

Shape enterprise strategy through customer analytics, research leadership, and compelling executive storytelling across Canadian fashion brands.

📌 Director Strategic Insights Retail Analytics (Montreal)
🏢 RCL - Reitmans Canada Ltd/Ltée
📍 Montreal