Job Description

Job Description

Position Summary

The Chief Executive Officer will provide strategic, operational, financial, and cultural leadership to a publicly traded company operating a franchise-based business model. Reporting to the Board of Directors, the CEO will be responsible for defining and executing the Company's next phase of growth, strengthening its financial and operating foundation, expanding and optimizing the franchise network, and building long-term shareholder value.

This is a hands-on leadership mandate suited to an accomplished executive who can balance growth ambition with disciplined execution. The successful candidate will bring experience leading a public company or similarly complex organization, scaling a franchise or multi-location business, developing high-performing leadership teams, and navigating capital markets. The CEO will serve as a visible and credible leader to employees, franchise partners, investors, customers, strategic partners, and the Board of Directors.

Key Responsibilities

Strategy and Corporate Leadership Develop and execute a clear, actionable corporate strategy aligned with the Company's long-term vision and financial objectives. Translate strategic priorities into measurable operating plans, performance targets, and organizational accountabilities. Evaluate new markets, products, partnerships, acquisitions, and other opportunities that support sustainable growth.

Lead the Company through its next stage of development while maintaining focus, financial discipline, and operational accountability. Provide the Board with timely, transparent, and commercially grounded advice on strategy, performance, risk, and capital allocation. Franchise Growth and Performance Lead the continued development, expansion,



and optimization of the Company's franchise network. Strengthen the systems used to recruit, onboard, support, and retain successful franchise partners.

Improve franchisee economics, unit-level performance, operational consistency, and customer experience. Establish clear standards, reporting practices, and performance expectations across the franchise system. Build trusted, productive relationships with franchise partners and ensure their perspectives are appropriately reflected in corporate decision-making. Assess opportunities for domestic and international expansion based on commercial viability and organizational readiness.

Financial Leadership and Capital Management Strengthen the Company's financial position through disciplined cash management, forecasting, budgeting, and capital allocation. Establish a credible path toward sustainable revenue growth, improved margins, profitability, and positive cash flow. Closely monitor liquidity, working capital, operating expenses, and return on invested capital. Evaluate financing alternatives and lead capital-raising initiatives when required.

Assess investments, acquisitions, partnerships, and other strategic initiatives using clear financial and commercial criteria. Partner with the finance team and Board to ensure reliable financial reporting, strong internal controls, and long-term financial sustainability.



Public Company and Investor Leadership Serve as a primary spokesperson for the Company with shareholders, investors, analysts, regulators, and the broader capital markets community.

Develop a clear and credible investor narrative supported by measurable performance and transparent communication. Lead quarterly and annual investor communications, shareholder meetings, presentations, and market engagement. Work closely with the Board and external advisers on corporate governance, disclosure, financing, and regulatory matters. Ensure compliance with all applicable securities laws, exchange requirements, governance standards, and public-company reporting obligations.

Build confidence in the Company's strategy, leadership, and ability to execute. Operational Excellence Assess the Company's operating model, organizational structure, systems, and processes, identifying opportunities for improvement. Implement scalable infrastructure and operating practices that support growth without creating unnecessary complexity or cost. Establish meaningful KPIs, reporting rhythms, and performance-management systems across the business. Improve execution, accountability, decision-making, and cross-functional collaboration.

Ensure the organization has the appropriate capabilities, resources, and controls to deliver against its strategic priorities. Maintain a robust focus on customer experience, franchise partner support, quality, and brand reputation. Leadership and Culture Build, develop, and retain a capable, accountable, and cohesive executive leadership team. Clarify organizational roles, decision rights, and performance expectations. Foster a culture grounded in integrity, accountability, collaboration, transparency, and results.

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📌 CEO (Burnaby)
🏢 Meda Agency
📍 Burnaby