11 Nov
|
Tonybet
|
Canada
Tonybet is an international online casino and sports betting operator. We’re looking for a Brand Manager to help grow our presence in Canada and make our brand, campaigns, and partnerships more relevant to Canadian customers.
You’ll work closely with the Managing Director, Head of Brand, and local and central teams. You’ll bring Canadian market insights into campaign planning, identify local partnership opportunities, and help improve how customers experience our casino and sportsbook.
What you'll do
- Monitor competitor products, offers, and positioning, and turn your findings into practical recommendations for Canada.
- Coordinate local marketing campaigns from brief to launch and adapt global campaigns for Canadian audiences.
- Build and maintain the Canadian marketing and promotional calendar with CRM, Media, and central Marketing.
- Find and assess potential partners and sponsors, manage relationships, and coordinate delivery of agreed commitments. The Head of Brand provides final brand approval.
- Review the casino and sportsbook customer journey to identify improvements. Work with Product and Compliance to localise website content, promotions, and features.
- Track campaign and partnership results and use what you learn to guide future activity.
What you'll bring
- Experience in brand or marketing management, ideally in iGaming.
- A strong understanding of Canadian customer behaviour and the local iGaming landscape.
- Experience delivering marketing campaigns and sourcing or managing partnerships or sponsorships.
- Working knowledge of advertising requirements in Ontario (AGCO) and Alberta (AGLC).
- The ability to interpret market and campaign data and recommend what to do next.
- Solid communication and relationship skills, with the ability to manage several projects independently.
- Familiarity with website localisation and online customer journeys.
- Excellent English. French and a relevant degree are advantages.
What we offer
- Annual compensation of CAD 100,000–140,000, depending on experience.
- Fully remote work within Canada on a one-year independent contractor agreement.
- The opportunity to shape Tonybet’s Canadian brand and build local partnerships.
Interested? Apply directly through LinkedIn or reach out to our recruiter to learn more about the role.
📌 Brand Manager Canada
🏢 Tonybet
📍 Canada