Job Description

Job Description

As General Manager, you will lead an established, full-service dealership in the high-ticket consumer products space that sells new and pre-owned products, along with financing, protection products, parts and service. You will sell to, and lead a sales team selling to, individual consumers, including many repeat buyers who are upgrading. This is a hands-on, player-coach role.

You will spend approximately 15% of your time selling directly, 40% desking deals, coaching and recruiting salespeople, and the rest running dealership operations and finances. Most leads are inbound from the website, social media, digital advertising, walk-ins, and repeat and referral customers. This is not a cold-calling role. The dealership is located in the Barrie area and serves customers from across the region and the Greater Toronto Area. This is an existing position reporting to a Regional Vice President.

The base salary is $120,000 – $150,000, plus bonuses. COMPENSATION & BENEFITS $120,000 – $150,000 CAD base salary, plus bonuses Year 1 OTE: $150,000 – $175,000 CAD Year 2 OTE: $150,000 – $200,000 CAD Uncapped bonus tied to dealership profitability, paid monthly and annually Monthly car allowance plus a gas card Health benefits, partially company-paid RRSP matching program Company cell phone 15 vacation days, 5 sick days and 2 personal days per year Salaried and paid year-round Career advancement into senior management within a multi-location dealer group THE COMPANY & CULTURE Our client is an established, full-service dealership with a long-standing customer base in the Barrie area.

It is part of a larger, Canadian-owned, multi-location dealer group. The dealership is supported by the group's purchasing power, inventory network, manufacturer relationships and in-house marketing team.



It offers new and pre-owned product sales, financing and protection products, trade-ins, parts and accessories, and full-service maintenance and repair. The culture is entrepreneurial and performance-driven.

General Managers run their stores like owners: they are expected to understand their numbers, develop their people and make decisions without waiting for head office. Senior leadership is accessible and decides quickly. Company-wide turnover is under 10%, and many managers have been with the group for 10 to 20 years.

The company expects honest dealing with customers and aims to hire for the long term. OFFICE LOCATION & SALES TERRITORY

Location:
in-store, Barrie area, Ontario Work arrangement: full time in-store; no remote or hybrid option Customer market: the Barrie area and the Greater Toronto Area Hours: retail store hours.

Weekends and evenings are required Peak season: six days per week, approximately 50 to 60 hours per week in the first year, easing to about 50 hours once the team is built Overnight travel: less than 5% (approximately once per year) EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS 5 years of sales experience, including at least 2–3 years leading commissioned salespeople in a dealership or high-ticket retail environment Face-to-face B2C retail sales and sales management

experience:
working and desking deals, negotiating, closing,



and protecting front-end and F&I; gross profit Relevant backgrounds include automotive, marine and powersports dealerships, and commission-driven furniture, mattress, pool and spa, and home-improvement retail.

Industry experience is not required Proven record of recruiting, training and developing salespeople Experience managing inventory, including mix, aging, pricing and trade appraisal Able to read a dealership or store P&L; and make operating decisions from it Experience overseeing, or working closely with, service, parts, finance and administration departments is an asset Must be available to work weekends, evenings and six-day weeks in peak season Valid driver's licence and own vehicle required Post-secondary diploma preferred TECHNICAL SKILLS Dealership CRM (any dealer CRM experience is transferable) – Intermediate Microsoft Excel – Intermediate Microsoft Word – Basic Microsoft PowerPoint – Basic Google Drive / Docs – Basic THE PRODUCT / SERVICE / SOLUTION New and pre-owned high-ticket consumer products from leading manufacturers Financing and extended protection products sold with each purchase Trade-ins and used-inventory acquisition Parts, accessories and installations Service, warranty and manufacturer-supported repairs, inspections and scheduled maintenance PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S) Individual retail consumers from a broad range of ages and backgrounds First-time buyers as well as experienced owners upgrading or trading in Existing owners who need parts, service, warranty work and upgrades Customers come from across the Barrie area and the GTA Decision-makers: the consumer, usually with one other person (a spouse or family member) involved in the decision SALES CYCLE / ORDER

📌 General Manager (Barrie)
🏢 Just Sales Jobs
📍 Barrie