Job Title: Digital Marketing Coordinator (Part-Time)

Company: BFresh Marketing Group

Location: Remote / Collingwood, ON

Compensation: $28/hour

Experience: Minimum 3 years

Hours: Part-Time (with potential to grow into a larger role)

About UsBFresh Marketing Group is a creative agency specializing in digital marketing, and strategic advertising campaigns that help businesses stand out. We work with a wide range of clients and industries, delivering impactful results through smart, data-driven strategies and high-quality content.

The RoleWe’re looking for a detail-oriented Digital Marketing Coordinator to join our team on a part-time basis. In this role, you’ll take ownership of monitoring, managing, and reporting on digital advertising campaigns and organic search performance across various platforms, including Google Ads, Meta Ads Manager (Facebook/Instagram), and Google Search.

This is an ideal role for an experienced digital marketer who is self-driven, analytical, and passionate about helping clients grow. You’ll work directly with the team and play an important role in managing client accounts, communicating campaign performance, identifying opportunities, and developing strategies to improve results.

A robust understanding of SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) best practices is essential. You'll be responsible for monitoring organic search performance, identifying opportunities for improvement, and helping clients strengthen their visibility across traditional search engines and emerging AI-powered search platforms.

Strong communication skills are equally important, as you'll regularly interact with clients to discuss performance, share insights, provide recommendations, and ensure marketing initiatives stay on track.

Responsibilities

- Manage and optimize digital advertising campaigns across Google Ads, Meta, and other platforms
- Monitor advertising performance and make data-informed adjustments to improve results




- Monitor and report on SEO performance using tools such as Google Search Console and Semrush
- Identify opportunities to improve organic search visibility, website performance, and keyword rankings
- Develop and propose SEO and GEO strategies based on performance data, industry best practices, and emerging search trends
- Create detailed monthly and weekly reports and dashboards for internal and client review
- Communicate campaign performance, insights, and strategic recommendations directly with clients
- Participate in client meetings and check-ins to review progress, discuss priorities, and identify opportunities
- Provide strategic recommendations to improve overall digital marketing performance
- Collaborate with the team on advertising creative, copywriting, and content strategies as needed
- Stay up to date with platform changes, SEO/GEO best practices, digital marketing trends, and emerging tools
- Occasionally assist with other marketing initiatives such as email marketing and website optimization

Requirements
- Minimum 3 years of experience in digital marketing
- Proven track record of managing paid campaigns on Google Ads and Meta Ads Manager
- Strong understanding of SEO best practices, keyword research, on-page optimization, and organic search performance
- Familiarity with GEO best practices and the evolving role of AI-powered search platforms
- Experience using Google Search Console and SEO research tools such as Semrush
- Strong understanding of advertising and organic search performance metrics and optimization techniques
- Proficient in Google Analytics, Google Tag Manager, and reporting tools like Looker Studio
- Excellent written and verbal communication skills, with the confidence to communicate directly with clients
- Strong analytical, organizational, and problem-solving skills
- Ability to work independently, manage multiple client accounts, and prioritize competing deadlines
- Bonus: Experience with YouTube Ads, LinkedIn Ads, or other advertising platforms

What We Offer
- Flexible, part-time hours
- Room to grow with increased hours and responsibilities
- Opportunity to work with a supportive and creative team
- $28/hour

📌 Digital Marketing Coordinator (Collingwood)
🏢 BFresh Marketing Group
📍 Collingwood