Ecommerce Email Marketing & Retention Specialist

Remote | Independent Contractor | Part-Time with Opportunity to Grow

We're looking for someone who understands that email marketing is a revenue channel, not just a content calendar.

At Everlign Social, we partner with ambitious ecommerce brands to build smarter, more sustainable growth strategies. We're looking for an experienced Ecommerce Email Marketing & Retention Specialist who can independently own email strategy and execution across multiple client accounts.

Successful email marketing goes beyond attractive designs and clever subject lines. It's about understanding customer behaviour, creating relevant experiences, and driving measurable revenue and retention results.

About the Role

You'll manage email marketing and retention initiatives for a portfolio of ecommerce clients, from campaign strategy and lifecycle automation to copywriting, design, deployment, and performance analysis.

This is a hands-on role. You should be as comfortable building advanced Klaviyo flows and segments as you are developing campaign concepts, writing persuasive copy, and interpreting results.

You'll collaborate with our leadership and creative teams while taking ownership of your accounts.

What You'll Be Responsible For

Email Strategy & Campaign Management

- Develop email strategies aligned with client goals, customer journeys, and revenue targets.
- Plan campaign calendars for launches, promotions, seasonal opportunities, and retention.
- Create compelling campaign concepts, messaging angles, and offers.
- Identify opportunities to improve repeat purchases, customer lifetime value, and email performance.

Lifecycle Marketing & Automation
- Build, manage, and optimize welcome, abandoned checkout, browse abandonment, post-purchase, replenishment, cross-sell, win-back, VIP, and re-engagement flows.
- Implement behavioural triggers, conditional logic, personalization, and dynamic content.
- Audit existing automations and proactively recommend improvements.

Segmentation & Deliverability
- Build customer segments using purchase behaviour, engagement, lifecycle stage, and customer value.
- Monitor deliverability, list health, bounce rates, spam complaints, and engagement.
- Manage list hygiene, suppression, sunset strategies, signup forms, and pop-ups.
- Follow applicable email marketing requirements, including CASL and CAN-SPAM.

Copywriting & Design
- Write conversion-focused subject lines, preview text, headlines, body copy, and calls to action.
- Adapt brand voice and combine storytelling with direct-response principles.
- Design and build polished, mobile-responsive emails with strong visual hierarchy.
- Collaborate with creative teammates when needed and ensure quality assurance before deployment.





Analytics & Optimization
- Analyze attributed revenue, revenue per recipient, click rates, placed-order rates, and retention metrics.
- Run structured A/B tests on messaging, creative, offers, timing, and segmentation.
- Translate data into actionable recommendations and clear client reporting.
- Consider broader ecommerce results, not just platform attribution.

Klaviyo & Technical Execution
- Manage Klaviyo campaigns, flows, segments, templates, forms, and integrations.
- Work with ecommerce events, customer properties, and Shopify integrations.
- Troubleshoot tracking, automation, rendering, and deliverability issues.
- Maintain strong quality assurance and stay current with platform updates.

What We're Looking For Required Experience & Skills
- 3+ years of hands-on email marketing experience, ideally in ecommerce, DTC, or an agency.
- Advanced Klaviyo proficiency across campaigns, automation, segmentation, and reporting.
- Proven experience connecting email strategy to measurable business results.
- Strong conversion copywriting and mobile-responsive email design skills.
- Experience owning campaigns and automated journeys from strategy through deployment.
- Solid understanding of retention, customer lifetime value, deliverability, and Shopify.
- Analytical thinking, excellent organization, attention to detail, and reliable quality assurance.
- Ability to independently manage multiple clients, priorities, and deadlines.
- Transparent communication and a proactive, solutions-oriented approach.

Please note: This is an experienced, hands-on position. We're looking for someone ready to own the work independently, rather than someone seeking training in email marketing fundamentals.

Nice to Have

- Klaviyo certifications
- SMS marketing and integrated retention programs
- Shopify Plus or WooCommerce
- Figma, Canva, and email design systems
- Basic HTML/CSS
- Loyalty, subscription, and referral programs
- Cohort analysis, RFM segmentation, and predictive analytics
- Multi-client agency experience

What It's Like Working With Everlign Autonomy & Ownership

We trust experienced professionals to bring ideas, make decisions, and take ownership of their work.

A Variety of Great Clients

Work with established ecommerce brands across different industries, each with unique opportunities for growth.

A Collaborative Team





We're a close-knit team that values thoughtful communication, accountability, and supporting one another.

Room to Grow

We're continuing to expand, with potential for increased hours and a long-term opportunity.

High Standards, Without the Micromanagement

We care deeply about quality and believe experienced people do their best work when they're trusted to deliver.

Position Details

- Position: Ecommerce Email Marketing & Retention Specialist
- Location: Remote
- Employment Type: Independent Contractor
- Hours: Initially part-time, with potential to expand
- Compensation: Hourly contract rate based on experience
- Start Date: To be discussed

How to Apply We'd love to learn a little more about you beyond your resume!

Please email [email protected] with the subject line:

Email Marketing & Retention Specialist Application – [Your Name]

Please include the following

- Resume & Portfolio

Please share examples of your work, particularly:
- Ecommerce email campaigns you've personally strategized, written, designed, or built
- Klaviyo flows you've developed or optimized
- Email copywriting and design samples
- Measurable results you've helped achieve

Please clarify your individual contributions to collaborative projects.
- A Few Quick Questions

Brief answers are perfect!
1. Compensation: What hourly rate are you seeking (CAD)?
2. Availability: What is your current weekly availability, and when could you start?
3. Experience: How many years of ecommerce email marketing experience do you have? Have you worked within an agency or managed multiple brands simultaneously?
4. Klaviyo Expertise: How proficient are you in Klaviyo? Are you comfortable independently managing strategy, advanced flows, segmentation, copywriting, design, deployment, and reporting?
5. Results: Share one email marketing or retention initiative that delivered measurable results. What was your approach, and what was the outcome?

3. A Quick Video Introduction (60 Seconds) We'd also love to get to know the person behind the application!

Please include a casual, approximately 60-second video introducing yourself, sharing a little about your ecommerce email marketing experience, and telling us what interests you about working with Everlign.

No fancy editing or production needed! A simple Loom or phone recording is perfect.

What Happens Next?

We'll review applications and reach out to selected candidates to schedule an interview.

Finalists may also be invited to complete a short, trial task to demonstrate their strategic and technical abilities.

Please ensure your application includes the requested materials so we can properly review your experience and qualifications.

We look forward to hearing from you!

The Everlign Social Team

📌 Ecommerce Email Marketing & Retention Specialist (Canada)
🏢 Everlign Social
📍 Canada