Role OverviewWe are looking for a hands-on, execution-focused Fractional Digital Marketing Specialist to join our team as our second marketing resource. Reporting directly to the Lead Marketing Specialist, you will take our high-level strategies and run the day-to-day tactical work across social media, paid ads, email, and search optimization.

Because this contract is strictly 10 hours per week, we need an autonomous skilled who already has expert-level skills in our software stack. There is no onboarding or training period for these tools—you must be ready to log in and execute from day one.

Key Responsibilities· Paid Advertising: Monitor and optimize our active campaigns to improve efficiency and ROI.

· Organic Search (SEO/AEO/GEO): Update and optimize content so our brand ranks well on traditional search engines and AI discovery platforms.

· Social Media: Handle the regular scheduling, publishing, and community interaction across our organic social channels.

· Email Marketing: Design, test, and send regularly scheduled newsletters and set up basic automated email workflows.

· Analytics:



Build quick weekly reports on traffic and campaign performance to review with the Head of Marketing.

Required Platform ExpertiseYou must have expert-level experience using a combination of the following tools to manage your weekly tasks efficiently:

· Social Media: Hootsuite, Buffer, Later, or Sprout Social.

· Paid Ads: Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.

· SEO & AI Search: SEMrush/Ahrefs, Google Search Console, Perplexity, and ChatGPT Plus.

· Email Marketing: Klaviyo, HubSpot, Mailchimp, or MailerLite.

· Analytics: Google Analytics 4 (GA4), Google Looker Studio, and Hotjar or Microsoft Clarity.

Qualifications· Complete Independence: Ability to manage your tasks and deadlines with minimal supervision.

· Time Management: Highly organized and able to deliver high-quality work within a strict 10-hour weekly container.

· Contractor Status: Must operate as an independent contractor in Canada with your own computer and reliable internet setup.

📌 Fractional Digital Marketing Specialist (Canada)
🏢 Tha Short of It
📍 Canada