Key Responsibilities

Value Creation & Changefulness

- Partner with the Chief Transformation Officer, CEO and senior leaders to translate the Value Creation agenda into a clear, compelling enterprise story.
- Connect strategy, transformation, growth, continuous improvement, Digital & AI, and people and leadership in language employees can understand and act on.
- Lead communications for major transformation initiatives, building communication into the change process from the outset.
- Help employees understand what is changing, why it matters, what it means for them and how they can contribute.

Enterprise Storytelling

- Establish an authentic Samuel narrative that brings together our history, values, people, customers, businesses and future ambition.
- Find and amplify stories that show Value Creation in action and celebrate employee, customer and business impact.
- Ensure Samuel's voice is contemporary, human, credible and consistent across internal and external channels.

Employee Engagement Experience

- Partner across the organization to strengthen employee connection, engagement and experience.
- Use employee listening and engagement to continuously improve communications and enterprise experiences.
- Create meaningful moments that build pride and belonging, with approaches that reach office, front-line and manufacturing employees.
- Build stronger two-way communication so employees are active participants in Samuel's evolution.

Leadership Communications

- Serve as a trusted advisor to the Chief Transformation Officer, CEO and senior leadership team.
- Develop executive communications, presentations, speeches, talking points and major organizational announcements.
- Equip leaders and people managers with practical tools to communicate complex priorities clearly, consistently and authentically.

Award Winning Company & Employer Brand




- Develop a deliberate strategy to strengthen Samuel's reputation as a company and employer.
- Identify credible external recognition opportunities for our people, culture, transformation, innovation, leadership and community impact.
- Partner with People & Culture and Talent Acquisition to bring the Employee Value Proposition to life through authentic stories and experiences.

Corporate & External Communications
- Lead corporate communications strategy, media relations, though leadership and executive positioning.
- Manage communication of significant organizational developments and sensitive matters.
- Lead crisis and issues communications with sound judgement, speed and coordination.

Channels, Measurement & Team Leadership
- Continuously identify opportunities to improve and elevate Samuel's communications capability toward best in class, using pragmatic approach and transparent enterprise editorial rhythms.
- Explore AI-enabled tools to improve quality, personalization, insight and efficiency.
- Measure reach, understanding, engagement, sentiment and behavioural impact.
- Build and lead a high-performing communications capability with strong relationships across the business and functions.

Qualifications

- Senior communications leadership experience in a complex and matrixed organization.
- Demonstrated success leading communications through transformation and change.
- Exceptional storytelling, writing and executive communication capability.
- Experience in employee engagement, internal communications and employer brand.
- Must be commercially minded, with strong business acumen and the ability to connect communications to performance and Value Creation.
- Experience advising CEOs and senior executives on high-profile sensitive matters.
- Brings an enterprise mindset while maintaining a strong business unit focus across geographies and front-line environments.
- Pragmatic and action-oriented, with curiosity, discretion and a willingness to challenge convention.

📌 Head of Communications (Oakville)
🏢 Samuel, Son u0026
📍 Oakville