Position summary

You will report directly to the Head of Sales & Marketing playing a pivotal role in developing and executing strategies that drive growth and strengthen our presence in the craft beer industry. This is a hybrid role, with an emphasis on developing leadership and management skills, while still maintaining the retail Golden Horseshoe territory.

The ideal candidate will live in the Hamilton/Burlington area, for travel along the QEW Corridor (Niagara to Oakville).

key responsibilities

Management

In-market working with up to 3 direct reports

Coaching, development and mentoring of sales representatives

Supporting the Head of Sales & Marketing with annual planning of portfolio & volume targets

Supporting the Head of Sales & Marketing with development of achievable targets, and ensuring they are accomplished

Assistance with weekly sales meetings, period plans, marketing meetings and other sales initiatives

Overall responsibility for the expectation and delivery of Golden Horseshoe and Ontario West targets

Retail (LCBO/GROCERY/TBS/ LCO)

Build and maintain relationships with key decision-makers in each retail channel.

Maintain a regular call cycle and prioritize face time with high revenue outlets.

Use data to ensure the right product mix and formats are present in each channel/banner.

Optimize Nickel Brook’s visibility by ensuring premium shelf/fridge placement, strategic product grouping (brand blocking) and discretionary display placement.

Increase overall distribution in each channel





Conduct staff tastings and training to build in-store Nickel Brook brand ambassadors.

Ensure promotional campaigns are executed with excellence and tracked appropriately.

Log daily activities in CRM.

Manage personal expense budget.

Support and contribute to overall team objectives and dynamics.

Merchandising as required.

additional responsibilities

Product rotation

Supporting community events

Contribute to Nickel Brook’s social media presence requirements

Valid Driver's License (Mandatory)

Smart Serve Certificate (Mandatory)

3-5 years of field sales experience, preferably in beverage alcohol retail A genuine passion for craft beer

Solid communication skills, both verbal and written

Exceptional problem-solving skills

Strong organizational skills

Ability to work occasional weekends as required

Job Types: Permanent

Compensation: $50,000 - $75,000 base (depending on experience) + Commission

License/Certification:

Valid driver's license

Smart serve

Nickel Brook Brewing Company does not use AI or other algorithmic tools to screen, assess, or select applicants. We thank all applicants. Only those selected will be contacted.

Nickel Brook Brewing Company is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please indicate this in your application.

-

📌 Sales Manager – Ontario West (Fort Erie)
🏢 Nickel Brook Brewing
📍 Fort Erie