Lead lifecycle retention and customer experience from Canada, using subscription strategy, data, and testing in a fully remote role. This senior leader will own the customer journey beyond first purchase across two direct-to-consumer brands. You will shape subscription programs, lifecycle marketing, post-purchase engagement, and customer support operations. The mandate includes reducing churn, increasing customer lifetime value, and improving retention through customer insights, automation, and measurable experimentation.

Key Responsibilities
- Lead subscription offers, bundles, cadence, portals, and cancellation journeys
- Develop save, pause, swap, skip, and win-back initiatives
- Own email, SMS, lifecycle flows, and retention agency management
- Optimize welcome, replenishment, cross-sell, loyalty,



and VIP journeys
- Track churn, retention, recurring revenue, and lifetime value metrics

Requirements:
- Five to six-plus years in direct-to-consumer retention marketing
- Subscription brand leadership at $30–50 million annual revenue
- Expertise in churn reduction, cohort analysis, and subscription growth
- Email and SMS experience with Klaviyo or comparable platforms
- Hands-on experience with Loop or similar subscription software Apply lifecycle leadership, subscription expertise, and customer insight to improve retention across two direct-to-consumer brands.

📌 Head of Lifecycle Retention Marketing (Canada)
🏢 Jobgether
📍 Canada