11 Nov
|
CPP
|
Mississauga
Cermak Peterka Peterson Wind Engineering (CPP) is a global engineering consulting firm specializing in understanding and managing the effects of wind and atmospheric flows on structures, infrastructure, renewable energy assets, industrial facilities, and the built environment. We advise developers, owners, engineers, architects, manufacturers, operators, and other organizations on how wind, weather, and air movement affect the safety, performance, comfort, resilience, environmental impact, and economics of their projects and assets.
Our work spans buildings, renewable energy and power infrastructure, weather and climate insights, and air quality and environmental services. CPP combines deep engineering expertise with boundary-layer wind tunnel testing, computational fluid dynamics (CFD), advanced numerical modelling, field measurements, monitoring, data analysis, and air-dispersion modelling to solve complex problems throughout the lifecycle of an asset, from concept and design through operation, performance evaluation, and failure investigation. CPP has been providing engineering consulting services to clients worldwide for more than 40 years.
Global Presence:
CPP serves clients around the world through an international team with core offices in Windsor, Colorado; the Greater Toronto Area in Canada; Sydney, Australia; Kuala Lumpur, Malaysia; and Marseille, France. Our global footprint allows CPP to combine local market knowledge with specialized technical expertise across regions. The Senior Marketing Manager will help connect these teams through a coordinated global marketing approach while ensuring that campaigns and messaging remain relevant to individual sectors, geographies, and client groups.
Role Summary:
CPP is seeking a Senior Marketing Manager to drive marketing strategy and execution across CPP’s global business. Reporting directly to the CEO, with a robust dotted-line relationship to the CTO, this role serves as a key strategic partner to the ELT, Sector Leaders, and Regional Stakeholders. This is a hands‑on leadership role for a self‑directed marketing professional who can take corporate and sector growth strategies and convert them into clear priorities, tangible marketing actions, campaigns, content, sales tools, events, and measurable market-facing results. The role supports CPP’s full portfolio of services and markets, including Buildings, Energy and power infrastructure, and Air Quality / Environmental services. This role will work closely with key stakeholders to define target audiences, sharpen service positioning, create compelling value propositions, and build coordinated go-to-market programs. The role will lead a lean global marketing team, while also coordinating external agencies and specialist vendors as needed. Through strategic leadership, strong stakeholder engagement, and operational delivery, the Senior Marketing Manager will drive global marketing effectiveness, support revenue growth, and strengthen CPP’s market brand across its key sectors and geographies.
Key Duties &
Responsibilities:
Operational / Marketing Execution (approximately 70% of day‑to‑day activities):
- Strategy-to-Execution:
Translate CPP’s corporate strategy, annual growth priorities, and sector‑specific business plans into practical marketing plans with defined campaigns, deliverables, owners, budgets, timelines, and measurable outcomes. Maintain a disciplined execution cadence and ensure that agreed priorities move from concept to completion.
- Sector Marketing & Service Positioning: Partner with sector and technical leaders to develop clear positioning and go‑to‑market approaches for CPP’s Buildings, Energy / power infrastructure, Air Quality / Environmental, and adjacent service offerings. Help organize technical capabilities into marketable service portfolios and define target clients, buyer profiles, value propositions, proof points, and competitive differentiation.
- Global Campaign Development & Execution: Plan and execute integrated campaigns across regions and channels, balancing a consistent CPP brand and corporate message with the needs of specific geographies, sectors, and client segments. Coordinate campaign calendars so global and regional activities reinforce one another rather than compete for attention.
- Lead Generation & Sales Enablement: Develop marketing programs that create qualified opportunities and support business development teams throughout the sales cycle. Build account‑based and segment‑focused campaigns where appropriate, and provide high‑quality sales enablement materials including service sheets, case studies, presentations, client stories, email campaigns, proposal content, and other tools that help CPP convert technical expertise into revenue.
- Content & Thought Leadership: Build and manage a global content program in partnership with the CTO, sector le
📌 Senior Marketing Manager – Canada (Mississauga)
🏢 CPP
📍 Mississauga