Shape B2B marketing strategy at 360insights by connecting demand generation, AI-enabled operations, and measurable revenue growth. This senior leadership role reports to the Chief Executive Officer.

As Head of Marketing, you will build the marketing function, operating model, team capability, and execution. You will strengthen demand generation, improve marketing ROI, and support 360’s growth story in Channel Incentives Management. The role partners across go-to-market, Product Development, and Executive Leadership.

Key Responsibilities:

- Own market positioning, brand strategy, and category leadership
- Develop integrated marketing strategies aligned with revenue targets
- Lead demand generation across priority channels
- Own pipeline contribution, budget, attribution,



and reporting
- Build and develop a high-performing marketing team

Requirements:

- 10+ years of progressive B2B marketing leadership experience
- Experience supporting pipeline, revenue, and customer expansion
- Understanding of enterprise buying journeys, ABM, and marketing operations
- Financial and commercial acumen connecting marketing to revenue
- Experience leading and developing marketing teams

Lead 360insights’ B2B marketing engine through strategy, demand generation, AI-enabled tools, and accountable commercial execution.

📌 Head ofB Marketing Strategy (Canada)
🏢 360insights
📍 Canada