100 King Street West Toronto Ontario,M5X 1A1

Title: Manager, MarTech & Innovation

Location: Toronto, ON, 4 days in office

Employment Type: Full time

We are seeking a Manager, MarTech & Innovation** to help advance BMO Global Asset management personalization ecosystem and marketing technology capabilities. In this role, you will contribute to shaping the roadmap and delivery of technologies and journeys that enable customer-centric, digital-first experiences while driving AI solutions to support the business. You will work at the intersection of marketing, data, and technology, collaborating with cross-functional teams to bring our digital ambitions to life through measurable impact and scalable innovation.

This is an exciting opportunity to support enterprise-level change that enhances personalization, automation, and marketing performance.

Position Responsibilities : MarTech & Personalization Delivery**

- Execute initiatives outlined in the MarTech and Personalization roadmap, ensuring alignment with business objectives and measurable outcomes.
- Support adoption and change management of new platforms across marketing and business teams.
- Collaborate with marketing, data, and technology partners to enable personalization, automation, and experimentation.
- Work with Agile teams to define, design, and launch new digital marketing functionalities that enhance omnichannel experiences.
- Assist in governance, project timelines, and budget tracking to ensure operational excellence.

Collaboration & Enablement

- Provide guidance to business partners on data-driven decisioning, journey orchestration, and optimization practices.
- Foster collaboration across teams to ensure alignment with enterprise marketing strategy.
- Promote best practices in personalization and marketing technology usage.





Innovation & Continuous Improvement

- Stay informed on MarTech trends and recommend technologies that improve marketing performance and customer experience.
- Explore AI-enabled personalization, segmentation, and next-best-action frameworks to drive innovation.

AI Research & Integration

- Lead and support research into emerging AI technologies relevant to platform, marketing, personalization, and customer experience.
- Evaluate, pilot, and integrate AI-driven solutions (e.g., generative AI, predictive analytics, segmentation frameworks) into the MarTech stack, collaborating with data science and technology teams.
- Partner with enterprise AI and data science teams to identify opportunities for innovation and operational improvement.
- Champion responsible AI adoption, ensuring compliance with enterprise risk frameworks and data governance standards.

Required Qualifications

- Experience : 6-8 years in digital transformation or marketing technology roles, with proven success in delivering MarTech initiatives.
- Hands-on experience with Contentful CMS, Adobe platforms (e.g., Adobe Experience Platform, CDP, AJO/Marketo, CJA, Target, AEM, DAM).
- Familiarity with Agile methodologies and tools such as Workfront, JIRA, and Confluence.
- Post-secondary degree in marketing, business, or technology.
- Strong communication and collaboration skills in matrixed environments.

Preferred Qualifications





- Knowledge of financial services industry, specifically asset management
- Experience integrating MarTech with analytics, data, and customer journey platforms.
- Exposure to AI-driven personalization and automation strategies.
- Ability to connect strategy to execution across complex portfolios and technologies.
- Acts as a trusted advisor to assigned business/group.
- Influences and negotiates to achieve business objectives.
- Recommends and implements solutions based on analysis of issues and implications for the business.
- Assists in the development of strategic plans.
- Identifies emerging issues and trends to inform decision-making.
- Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
- Helps determine business priorities and best sequence for execution of business/group strategy.
- Conducts independent analysis and assessment to resolve strategic issues.
- Provides advice about how to enable the intended experience and overarching strategy through leverage of digital services and related programs.
- Builds effective relationships with internal/external stakeholders.
- Ensures the business/group understand how digital solutions (including channel, platform & service capabilities) meet business needs.
- Provides input into the planning & implementation of operational programs for an assigned digital channel / platform / service and executes within required service level agreements and standards.
- Develops an understanding of the digital solution design interactions and user flows for the user experience to design solution options.
- Breaks down strategic problems, and analyses data and information to provide insights and recommendations.

📌 Manager, Martech & Innovation, Global Asset Management (Toronto)
🏢 BMO Financial Group
📍 Toronto