Who you are

- 7-10+ years of B2B SaaS marketing experience, primarily in demand generation or growth, at startups from Seed to Series C.

Experience with a sales-led, ENT-focused motion is a plus

- Pipeline ownership: You've owned a marketing-sourced pipeline target and can talk through how you planned for it, what levers you’ve pulled to hit it, and what you'd do differently

- Performance marketing depth: Hands-on experience running and scaling paid search and paid social, including managing budget and improving CAC

- Web, CRO, and search: Experience improving website conversion, and driving meaningful growth through SEO, AEO, and GEO

- Maker instincts: You can write and produce solid campaign assets with AI's help, and you care about quality

- ABX and signal-based experience: You've built account-based programs and used intent or engagement signals to trigger campaigns and outbound

- Ops and analytics: You can run HubSpot and a up-to-date martech stack without help, from attribution and routing to dashboards leadership trusts

- AI builder: You've built AI agents or workflows (in tools like Clay, n8n, Zapier, or with LLM APIs) that made you or your team measurably faster. Bring examples

- Strategic and scrappy: You're as comfortable setting strategy as you are building in the tools yourself. You like ambiguity, test constantly, and hold a high bar

What the job involves

- Reporting to the Head of Marketing, this role will be responsible for both creating and capturing demand through performance marketing, the website, account-based and signal-based programs, and the ops and analytics underneath all of it

- This isn't a traditional channel-manager role

- We want someone who is part growth marketer and part "Gen" marketer:



someone who builds AI agents and workflows to get the output of a much larger team, runs integrated campaigns instead of optimizing channels in isolation, and is comfortable producing and distributing their own campaign assets

- You'll pull in contractors, agencies, and AI tools as needed, and you'll have real ownership of strategy, budget, and results

- Growth Marketing Strategy: Set channel strategy and plan campaigns to meet pipeline and revenue goals

- Own the pipeline number: Set demand gen strategy, channel mix, and quarterly plans to hit pipeline and revenue targets

- Cross-functional partnership: Work with sales on target accounts, handoffs, and follow-ups; with product marketing on messaging and launches; and with events to convert leads into pipeline

- Own the martech stack: Build a modern tech stack and lead the way on experimenting and implementing new tactics and tools like automated outbound, signal-based campaigns, ABX tactics, etc

- Paid search and paid social: Own strategy, execution, and budget across Google, LinkedIn, Meta, and other paid channels, with clear efficiency targets

- Test and scale: Run a steady cadence of creative, audience, and offer experiments, cut what doesn't work, and scale what does

- Conversion: Own website conversion. Build landing pages, run A/B tests, and improve the paths from visit to demo

- SEO, AEO, and GEO:



Grow organic discovery in both traditional search and LLMs (ChatGPT, Perplexity, Google AI Overviews) through technical optimization, structured content, and measurement

- Signal-based campaigns: Use intent, engagement, and first-party data to trigger timely, automated plays across ads, email, and outbound

- Outbound with SDRs: Design automated and signal-driven outbound sequences, build target lists, and work with SDRs/BDRs to turn engagement into meetings

- Build with AI: Create AI agents and workflows for account research, outbound, campaign production, and reporting, and help the rest of the team adopt them

- Create and distribute: Produce campaign assets yourself (content, ads, emails, landing pages, social) with help from AI, and get the most out of existing content by repurposing and distributing it across channels

Benefits

- PPO and HSA medical plans, dental and vision plans, fully-covered disability and life insurance coverage.

- Remote-first workforce: Allows our team to work from anywhere in the US or abroad while on a travel visa.

- Unlimited PTO: Plus ten paid holidays that allow flexibility to heal, recharge, travel, or celebrate.

- Paid parental leave: Guarantees 100% salary for up to 12 weeks for a birthing parent and up to 4 weeks for a non-birthing parent.

- A culture of community: Team building, birthday celebrations, virtual crossword puzzles and demo hours, Lunch & Learns, in-person hub hangouts, and company wide offsite retreats.

- Other perks including equipment for your home office, professional development and wellness programs, and recurring stipend to support the remote work experience.

📌 Demand Gen Lead (Canada)
🏢 Kojo
📍 Canada