Your Opportunity The Digital Marketing Manager Operations sets the strategy, roadmap, governance, and operating model for the data, CRM, technology, website, and operational capabilities that underpin Stantec’s enterprise digital marketing ecosystem.

Leading marketing data and insight, CRM and marketing operations, website and digital experience, the role sets priorities and investment direction across these interconnected capabilities to enable connected, scalable, audience-led and measurable marketing.

Working closely with Marketing, IT, Data and Analytics teams, the role owns the integrated marketing technology and AI roadmap, evaluating emerging capabilities and making strategic recommendations on where Stantec should invest, simplify or evolve its digital marketing ecosystem.

Your Key Responsibilities

- Define the strategy and roadmap for marketing data, reporting and insight, ensuring priority data is integrated, governed and available to support decision-making.
- Set the strategic direction for Stantec’s marketing reporting and business intelligence capability, including the continued development of Power BI and integration of current data sources.
- Set and lead Stantec’s enterprise CRM and marketing operations strategy, developing CRM, audience data, segmentation, automation and personalized marketing as core enterprise capabilities.
- Establish the governance,



standards and adoption approach required to scale CRM and marketing automation across a complex global organization.
- Set and own the strategy, product roadmap and investment priorities for Stantec’s enterprise website and related digital experiences, balancing audience needs, business priorities and performance insights.
- Act as the senior marketing partner to IT and development teams, translating enterprise marketing priorities into scalable technology and digital experience solutions.
- Own the enterprise marketing technology roadmap, making informed recommendations on technology investment, integration, simplification and lifecycle management.
- Set the strategic direction for the responsible adoption of AI across marketing, identifying opportunities to improve insight, planning, personalization, automation and efficiency.
- Partner across Content Marketing, Performance Marketing, IT, Data and Analytics to create connected audience and digital experiences.
- Act as a trusted advisor to senior marketing, business and technology leaders on digital capabilities, investment priorities and emerging opportunities.
- Lead, develop and inspire a high-performing specialist team and manage priorities, resources, budgets and external partners.
- Lead the evolution, adoption and transformation of digital marketing capabilities and ways of working across a complex global and matrixed organization.

📌 Digital Manager (Edmonton)
🏢 Stantec.
📍 Edmonton