Shape AMI’s digital audience strategy through analytics, accessibility, and cross-platform growth while strengthening content discovery for diverse audiences.

Reporting to the President and CEO, the Director, Digital Strategy develops and implements strategies strengthening AMI’s digital presence. The role oversees digital content, audience engagement, platform performance, and cross-functional delivery. It connects analytics, trends, accessibility, and organizational priorities across AMI’s digital ecosystem.

Key Responsibilities

Develop strategic plans for digital reach, discoverability, accessibility, and audience growth

Define digital strategy using analytics, insights, and trends

Manage AMI’s website and AMI-plus content

Oversee digital marketing, promotion, video,



and multimedia content

Analyze metrics and test improvements across digital platforms

Requirements

Degree in digital media, communications, marketing, business, or equivalent experience

10 years’ digital or interactive media experience

At least five years leading a team

Knowledge of content management systems, analytics, AI tools, and CRM systems

Strong writing, editing, storytelling, and analytical skills

Lead AMI’s digital growth with audience strategy, accessible content, analytics, and solid cross-functional project leadership.

📌 Director Digital Audience Strategy (Winnipeg)
🏢 Accessible Media
📍 Winnipeg