That’s why we work together to improve the lives of those living with diabetes – sharing knowledge and resources, supporting health-care professionals to improve patient care, advocating for change through policy, and funding research to advance treatments and discover a cure. Living with diabetes is a complex and often relentless journey, testing the resilience of every individual affected.

Diabetes

Canada is here to help—providing tools, resources, and support to make that journey easier. About the RoleWe’re seeking an Executive Director, Marketing and Brand who will lead Diabetes Canada’s marketing and brand strategy, integrated campaign execution approach and oversees the Banting House National Historic Site. Reporting to the Senior Vice President, Marketing &

• Communications, the Executive Director, Marketing &

• Brand will work to strengthen brand health, marketing effectiveness, audience engagement and supports the fundraising and mission priorities through across-organization marketing planning, alignment and excellent execution. The ideal candidate is a very experienced marketing and brand leader who delivers impact today, while proactively initiating new broader strategies and managing change for the future. They are curious and known for developing people, developing high performing teams, building positive relationships and making data-informed decisions in a complex, mission-driven organization. Location:Our National Office is located at 1000–170 University Avenue, Toronto, Ontario. While we offer a flexible work arrangement that supports remote work, the successful candidate will be required to attend the workplace and other in-person engagements as needed to support the business. Lead strategic prioritization of marketing enablement across the organization, continuously balance competing departmental demands and ensure cohesive alignment among senior stakeholders Guide integrated marketing strategy and campaign plans that build engagement, deepen understanding of Diabetes Canada’s impact and support mission and fundraising priorities Lead and proactively improve upon marketing execution, using Agile-informed practices to prioritize, balance resources and deliver high-volume, high-quality marketing and communications work in a resource-constrained organization Set creative direction and lead the development of compelling, distinctive brand expression across advertising, campaigns and audience experiences.



Advise on strategic brand reputation, audience experience and equity-centred marketing opportunities and risks Lead advertising and paid media strategy across traditional channels including media planning, investment and performance measurement, in partnership with the Digital Marketing team Lead strategy, operations, revenue growth, visitor experience, marketing and stewardship for Banting House National Historic Site Oversee related annual planning, budgeting, results reporting and vendor relationships to support delivery, quality and cost-effectiveness Embed inclusion, diversity, equity and accessibility (IDEA) principles into brand strategy, marketing practices, audience engagement and campaign development Curator, Banting House Senior Manager, Marketing &

• Brand Senior Manager, Marketing &

• Communications Services Project Manager, Marketing &

• Communications The successful candidate will lead organization-wide strategic thinking and is expected to bring forward innovative ideas, sound data-based business judgment, apply industry best or new practices, and demonstrate financial acumen. They will strengthen internal capabilities, anticipate capacity needs, and foster collaboration and alignment across marketing and communications campaign delivery and revenue enablement, helping teams turn priorities into focused, manageable action. Minimum of 10 years of progressive senior marketing leadership experience, including marketing and brand strategy, integrated campaign delivery or related marketing functions Post-secondary education in marketing, communications, business or a related discipline, or an equivalent combination of education and senior-level experience Experience leading in the not-for-profit or fundraising or mission-driven sector at a national scale Strategic, proactive marketing and business leader with experience in marketing strategy, growing strong brands, content and creative strategy, equity-centred messaging and integrating multi-channel campaigns Ability to positively collaborate, influence,



advise and build trust with cross-functional teams, senior executives, people with lived experience, agencies and partners Strong analytical, critical thinking, communication, project management and Agile-informed delivery skills Strong research and analytical acumen, with the ability to measure, interpret, and report on brand health, campaign performance, service effectiveness, risks, recommendations and strategic trade-offs to support executive decision-making The successful candidate must reside in the GTA and be available for regular travel within the GTA and to London, ON.

At Diabetes

Canada, you’ll play a meaningful role in making a difference every day for people living with or at risk of diabetes. We’re a national organization with an entrepreneurial spirit, where your contributions are valued, recognized and rewarded. Be part of a high-performing, collaborative team committed to building a healthy, engaged, and mission-driven workplace culture.

Enjoy the benefits of a flexible work agreement that supports remote and hybrid schedules, helping you maintain work–life balance within a 35‑hour work week.

Comprehensive Benefits: Receive competitive compensation plus a group benefits package, including health and dental coverage, life insurance, disability coverage, Employee and Family Assistance Program (EFAP), and company‑matched Pension/RRSP. Also access to a $350/year healthcare spending account. Day-One Coverage: Most group perks including health, dental, life insurance, and EFAP, start on your first day.

Access to a mental wellness app with guided meditations and self‑paced learning to support your overall well‑being.

Enhanced Time Off: Enjoy additional paid holidays beyond provincial statutory holidays, as well as a paid office closure at the end of each year. Join an organization that celebrates diversity and fosters an inclusive environment where everyone has equal opportunities to thrive. These values guide how we work together, support our communities, and advance our mission every day.

Where applicable, you must hold a valid work permit or study permit that allows you to fulfill the requirements of this role.

Diabetes

Canada welcomes applications from all qualified individuals, including people of all genders, Indigenous Peoples, persons with disabilities, and members of visible minorities. We value a workforce that reflects the diversity of the communities we serve.

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