Fractional Art Director (Contract)

The Jilly Box is a purpose-led quarterly lifestyle subscription box and eCommerce platform. We are B Corp certified and one of Canada's 2026 Top Small and Medium Employers. Our mission is to create opportunities for women-owned and equity-deserving small businesses to grow and thrive, and for women and families to experience joy through products that matter.

The Jilly Box is looking for a Fractional Art Director to lead the creative direction of our re-brand of The Market by The Jilly Box. The goal is to turn the strategic brand direction into a distinct, ownable visual system that can scale across The Jilly Box, The Market, seasonal campaigns and ongoing brand communications.

The Opportunity

We're looking for an experienced creative leader who can move between big-picture creative direction and hands-on execution. You'll bring a robust point of view and explicit feedback, and you'll raise the quality of the work and the team around it.

About the Role

1. The Market Rebrand (lead deliverable)

- Lead creative direction for The Market rebrand, working with internal leadership and external collaborators where relevant. Using this as an opportunity to coach and mentor our internal creative team.
- Turn brand strategy into a refreshed visual identity: art direction, typography, colour, photography, graphic treatments, layout and wider visual language.
- Advise on rolling out the new identity across key touchpoints.

Deliverable: A finished visual identity for The Market. 2. Brand Guidelines

- Develop a clear visual brand system and guidelines that let the internal team execute consistently.
- Recommend creative standards, tools and templates that make production faster.

Deliverable: A brand guidelines document and supporting templates. 3. Photoshoot Creative Direction (~4 photoshoots)

- Develop or review shoot concepts, locations, mood boards, shot lists, prop lists,



styling direction and visual references.
- Work with the Creative Director, Senior Designer, photographers, stylists, producers, talent and internal stakeholders to bring each concept to life.
- Provide on-set creative direction and set styling.
- Recommend ways of working before, during and after shoots that make production smoother.

Deliverable: Creative direction for about 4 lifestyle photoshoots, from concept through on-set. 4. Creative Coaching and Leadership

- Provide ongoing creative leadership, coaching, and mentorship to the internal creative team.
- Share frameworks and best practices that encourage thoughtful creative exploration and risk-taking.
- Review creative work and provide clear, constructive feedback that strengthens both the work and the team's creative capabilities.
- Optimize team efficiency by establishing creative operational standards, tools and systems to use in their daily work.
- Create an environment where the creative team feels supported to explore ideas, take thoughtful creative risks, and continue developing their skills.
- Support in the growth of our Senior Designer.

Deliverable: Roll out new systems and best practices for our creative team. 5. Campaign Creative and Design Support

- Support the team to develop creative concepts for key seasonal campaigns, launches and brand moments.
- Provide hands-on design support for priority projects.
- Keep the brand cohesive across digital, social, email, ecommerce, packaging, paid media and events, in line with our customer,



brand purpose and commercial goals.

What You Bring to the role

- 10+ years of experience in branding and graphic design.
- Proven experience leading a rebrand or developing a brand identity, including brand guidelines. Please include examples of rebrands or brand identities you've developed with your application.
- Proficiency in Figma, Canva, Adobe InDesign and Adobe Illustrator
- Experience directing lifestyle photoshoots, both in pre-production and on set
- Experience leading a creative team
- Experience with ecommerce, DTC or lifestyle brands is an asset
- Able to travel within Canada for about 4 photoshoots
- You operate as an independent business

Compensation & Location & Hours Engagement: Independent contractor, 6-month term (renewal possible)

Rate: $60–$65 per hour, based on experience.

Location: Remote, anywhere in Canada. Travel required for about 4 photoshoots.

Primary contact: VP, Marketing

Time commitment: ~20 hours per week (Flexible and based on deliverables, with more involvement during photoshoot weeks)

Preferred start date: January 2027

The Interview Process

- Initial screen: 20 minute video interview with Kristy Calvert, Director, People & Culture
- Round one: 45 minute video interview with Katie Ruddell, VP, Marketing & Shay Merritt (Creative Director)
- Round two: 45 minute video interview with Shauna Gardiner, Senior Designer
- Reference checks
- Offer

The Jilly Box is committed to equity and inclusion in our hiring. If you are a person with a disability and require accommodations during the application process, please reach out to . We encourage applications from all qualified candidates, including those from historically marginalized communities. Pay: $60.00-$65.00 per hour

Expected hours: 20.0 per week

Work Location: Hybrid remote in Kelowna, BC

📌 Fractional Art Director (Contract) (Kelowna)
🏢 The Jilly Box
📍 Kelowna