Company: eGOLIA Group | TradeREA

Location: Greater Toronto Area preferred; remote candidates considered

Work Arrangement: Remote/hybrid, with periodic meetings at our Mississauga head office

Time Commitment: Approximately 1–2 days per week

Engagement: Fractional consulting contract / monthly retainer

Initial Engagement: 90-day mandate, with continuation based on performance and mutual fit

About the Role eGOLIA Group | TradeREA is seeking an experienced, commercially focused Fractional Chief Marketing Officer to provide senior marketing leadership across TradeREA and selected Group initiatives.

You will establish strategy, prioritize spending and guide an existing offshore marketing team and external specialists. The mandate focuses on market positioning, investor interest, issuer/client acquisition, qualified business opportunities and brand credibility.

You will work with executive leadership, operations, Sales and the PR & Communications Lead. This engagement requires approximately 1–2 days per week.

Key Responsibilities

- Develop and lead a focused 90-day marketing strategy and execution plan.
- Refine target audiences, positioning, value propositions and core messaging.
- Develop measurable campaigns supporting investor interest, issuer/client acquisition and qualified sales opportunities.
- Direct offshore marketing resources, agencies and specialist contractors through clear briefs and deliverables.
- Establish one integrated campaign and content calendar, with clear ownership.
- Prioritize website, content, email, social media and digital acquisition activities.
- Establish KPIs for qualified leads, conversion, acquisition costs and campaign effectiveness.
- Work with Sales to improve lead qualification, nurturing, follow-up and conversion.
- Coordinate messaging and campaign priorities with the PR & Communications function.
- Route investment-related marketing through designated legal and compliance reviewers.
- Report results, spending, resource requirements and recommendations to senior management.

First 90-Day Deliverables Days 1–30: Assess and Prioritize

- Review current marketing activities, team capabilities,



agency commitments, digital presence and campaigns.
- Assess target audiences, positioning, value propositions and messaging.
- Identify immediate gaps, dependencies and opportunities.
- Establish baseline performance measures.
- Deliver a prioritized 90-day roadmap with agreed targets, budget requirements, owners and approval dependencies.

Days 31–60: Execute and Measure

- Implement an integrated campaign and content calendar.
- Launch agreed priority campaigns, subject to business readiness and required approvals.
- Align offshore resources and external specialists around transparent deliverables.
- Establish lead-source tracking, campaign reporting and CRM handoffs.
- Improve Marketing-to-Sales qualification and follow-up processes.
- Review early results and adjust execution.

Days 61–90: Evaluate and Recommend

- Assess results against agreed targets and spending.
- Identify channels generating relevant, qualified engagement.
- Recommend changes to campaigns, resources and budget allocation.
- Deliver a practical six-month marketing roadmap.
- Present a 90-day performance review covering outcomes, lessons and next priorities.

Qualifications

- Senior marketing leadership experience in fintech, financial services, investment platforms, PropTech, real estate, technology or a comparable B2B business.
- Demonstrated ability to translate strategy into measurable commercial execution.
- Evidence of generating qualified opportunities and improving conversion.
- Experience managing lean budgets and prioritizing limited resources.
- Experience leading remote/offshore teams, agencies or specialist contractors.
- Strong knowledge of digital acquisition, CRM, analytics, content and performance measurement.




- Sound commercial judgment and clear communication with executives and delivery teams.
- Ability to contribute strategically and remain hands-on.
- Availability for approximately 1–2 days per week, with agreed flexibility for key meetings and launches.

Financial-services, capital-markets and regulated-marketing experience are preferred assets. Location & Working Arrangement

GTA candidates are preferred, but remote candidates will be considered. Candidates must be able to collaborate during agreed Eastern Time business hours.

Periodic attendance at our head office-2810 Matheson Boulevard East, Unit 800, Mississauga, Ontario - will be agreed as part of the engagement.

What Success Looks Like

- Clear, credible market positioning.
- Focused priorities and accountable use of existing resources.
- Measurable qualified engagement and commercial opportunities.
- Consistent Marketing-to-Sales handoffs and follow-up.
- Reliable reporting on campaign performance and spending.
- A practical marketing plan aligned with available funding and TradeREA’s stage of development.

How to Apply

Please submit

- Your résumé or professional profile.
- Two relevant case studies demonstrating measurable results.
- Your specific contribution to each case study.
- Availability, preferred working arrangement and earliest start date.
- Proposed monthly retainer and the days/hours included.
- Any additional charges, including travel or work beyond the agreed scope.

Job Type: Full-time Pay: From $80,000.00 per year

Application question(s)

- Describe your senior marketing leadership experience in fintech, financial services, investment platforms, real estate/PropTech, technology, or a comparable B2B business.

Please keep your response to 100–150 words.
- Describe one marketing initiative you personally led that generated qualified leads, client acquisition, or improved conversion. What measurable result was achieved, and what was your specific contribution?

Please keep your response to 100–150 words. Work Location: Hybrid remote in Mississauga, ON L4W 4X7

📌 Fractional CMO – Fintech & Real Estate Investment | Days/Week (Mississauga)
🏢 AvranceCorp Development
📍 Mississauga