Join Canada’s Largest Automotive GroupIf you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed.

Dilawri

OverviewFounded in 1985, Dilawri is Canada’s largest automotive group and one of Canada’s Best Managed Companies. Dilawri operates over 80 franchised dealerships, representing more than 35 of the world’s most respected automotive brands across British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Washington, DC. Our values of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Back guide how we work, how we lead, and how we serve our customers and communities.

Position

OverviewGeneral Sales Manager is seeking a key leadership role in driving the performance of the Sales Department while supporting the overall direction of the dealership. This is a hands-on leadership position focused on executing sales strategy, developing people, and delivering consistent results across New and Used Sales Operations. This role reports directly to the General Manager and is responsible for the performance, development, and structure of the Sales Department.

Lead the sales department with a focus on volume, gross, and disciplined inventory management Coach, develop, and hold Sales Managers and sales staff accountable to performance objectives Drive a strong appointment and prospecting culture through consistent CRM usage and activity management Be actively involved in daily operations — desking deals, supporting managers,



and assisting in closing transactions Establish and monitor sales and gross profit targets for New and Used Sales Departments Conduct daily, weekly, and monthly performance reviews with Sales Managers and sales teams Support hiring, training, and ongoing development of all sales personnel Ensure dealership processes, policies, and standards are consistently followed and reinforced Work closely with the General Manager to align strategy, forecasting, and departmental goals Collaborate with F&I;, Service, and Parts to ensure a seamless customer experience Review sales activity, CRM performance, and pipeline management to identify opportunities for improvement Maintain a high level of customer focus and resolve escalated customer concerns when necessary Support marketing initiatives, promotions, and dealership campaigns to drive traffic and sales Proven experience in automotive sales leadership (Sales Manager or higher) Strong understanding of dealership operations with a focus on Variable Operations Experience coaching and developing managers and sales teams Proficiency with CRM systems and dealership tools (CDK, 180, or similar) Hands-on, performance-driven mindset with a willingness to be on the floor daily Excellent coaching, communication, and team-building skills Robust organizational and time management abilities Customer-focused with strong problem-solving skills About DilawriIn addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include: Job-specific coaching & training programs Comprehensive health & dental plans Employee wellness & assistance programs Employee social events

📌 General Sales Manager- Full Time (Winnipeg)
🏢 Dilawri Group of Companies
📍 Winnipeg