GoHighLevel and AI Technology Specialist

Addiction Rehab Toronto • Toronto, Ontario A hands-on systems role for someone who can connect our tools, automate the follow-up, help our sales staff track and work their leads, keep our website working, make our content Google-friendly, and make our data trustworthy.

Job title: GoHighLevel and AI Technology Specialist

Employment type: Full-time

Location: Toronto, ON — In office

Reports to: Clinical Supervisor / Operations Lead

Role summary

Addiction Rehab Toronto is looking for a technology specialist who is genuinely proficient in GoHighLevel (GHL) and practical about artificial intelligence (AI). This is not a general IT support job and it is not a strategy-only job. You will own our GHL account day to day, connect it properly to the other programs we use, build the automations our admissions and clinical teams rely on, and use AI tools where they save time or improve follow-up — without ever replacing human judgement on clinical or admissions decisions.

Your first job is to make the system trustworthy. Today, too many calls and leads arrive with no source attached, so we cannot tell what is working. You will fix how call tracking, GHL, and our reporting fit together, keep that sync running, and give the team clear, accurate numbers they can act on.

Just as importantly, you will work alongside our sales and admissions staff day to day — helping them track every lead properly, keep follow-up moving, and use GHL in a way that makes their job easier, not harder.

You will also look after the back end of our website and how we show up on Google. That means troubleshooting errors that stop people reaching us, making sure our pages load well and can be found and indexed properly, and working with our agency on Google Ads and search engine optimisation (SEO) so our content actually helps people find the right help.

About Addiction Rehab Toronto

We provide addiction treatment in Toronto, coordinating referrals and intakes — including with partners such as TELUS Health — alongside day-to-day clinical operations. Enquiries are often urgent and always sensitive. A missed follow-up, a duplicated record, or a lead with no source is not a minor glitch here; it can mean a person who asked for help does not hear back. The systems you build need to be reliable, private, and easy for a busy clinical and admissions team to use.

What you will do

Own and improve GoHighLevel

- Administer GHL end to end: pipelines, opportunities, contacts, calendars, workflows, campaigns, forms, snapshots, custom fields, tags, and user permissions.
- Keep pipelines aligned with how admissions actually works, from first enquiry through information / insurance package sent to admission, and keep stage definitions clear and consistent.
- Audit and clean the account regularly: duplicate contacts, stale workflows, broken triggers, unused fields, and inconsistent naming.
- Train staff in plain language, write short guides for common tasks, and be the first point of contact when something in GHL does not work as expected.

Connect our programs and fix the sync
- Sync CallTrackingMetrics into GHL reliably, so calls create or update the right contact and opportunity, with the source, campaign, and call outcome attached — not left blank.
- Build and maintain integrations between GHL and the tools we already use, including Google Workspace, DocuSign, and our referral and transport workflows, using native integrations, Zapier or Make, webhooks, and application programming interfaces (APIs) where needed.
- Monitor every integration you build: error alerts, failed-sync checks, and a simple log the team can understand, so a broken connection is caught by you — not discovered weeks later in a report.
- Document each connection: what it does, what data it moves, where it can fail, and how to fix it.

Build automations that help people get a response faster
- Automate lead follow-up, missed-call handling, appointment reminders, intake paperwork follow-up, and referral updates, with clear human hand-off points.
- Build workflows for recent programme starts and ongoing client administration so nothing depends on one person remembering to send an email.
- Test every automation before it goes live, check it after launch, and remove or fix automations that create noise, duplicates, or extra work for staff.

Put AI to work — practically and safely
- Identify where AI genuinely helps: for example call and conversation summaries, lead triage support, draft follow-ups for staff to review, reporting summaries, and answering common internal questions from our own procedures.
- Connect and configure AI tools inside and alongside GHL, including GHL's AI features and third-party AI services, and evaluate new tools before recommending we pay for them.
- Set guardrails for every AI use: a person reviews AI output before it reaches a client, referral partner, or family member; AI never makes clinical, eligibility, or admission decisions.
- Measure whether an AI tool is actually saving time or improving follow-up, and stop using it if it is not.

Report what matters
- Produce a transparent weekly call and lead report by source and quality, using our funnel: a quality lead is one where a package was sent,



and the strongest outcome is conversion to admission.
- Track and explain data quality, especially missing source attribution, and work to reduce the share of calls and opportunities with no source.
- Build simple dashboards in GHL that admissions and leadership can read at a glance, and flag problems — a source with calls but no opportunities, a pipeline stage where leads stall — with a proposed fix.

Help sales staff track and work their leads This role sits with the sales and admissions team, not apart from it. A good system only helps if staff can use it confidently on a busy day.
- Be the day-to-day go-to for sales staff in GHL: answer questions, fix stuck records, and help staff find, update, and move a lead without having to work around the system.
- Make sure every lead is tracked properly from first contact: correct source, owner, pipeline stage, and next step recorded, so no enquiry is left unassigned, duplicated, or sitting with no follow-up planned.
- Help staff work their lists: set up clear pipeline views, task lists, and follow-up reminders, and show staff how to prioritise — who needs a call back today, who is waiting on a package, and who has gone quiet.
- Keep lead quality visible and consistent: help staff apply our quality definitions the same way every time — unqualified, information / insurance package sent, and ready for admission — so reporting reflects what actually happened.
- Spot where leads are getting lost and fix the cause: leads with no owner, no source, no next step, or no movement for days, whether the fix is training, a clearer stage, a reminder workflow, or a field that needs to be made required.
- Coach, don't just configure: run short, practical check-ins and training with sales staff, listen to what is slowing them down, and adjust views, fields, and workflows based on how they actually work.

Fix website back-end errors and keep the site working Our website is often the first contact a person has with us. If a page errors, a form fails, or a page is too slow on a phone, that enquiry may never reach us.
- Troubleshoot back-end website errors: diagnose and fix — or coordinate the fix for — broken pages, forms, links, and integrations, and check fixes on desktop and mobile before calling them done.
- Fix the mobile contact experience first: test the contact page and enquiry forms on mobile, find and resolve the errors and layout or tap problems that stop people submitting, and confirm a test enquiry reaches GHL correctly.
- Make sure form conversions are tracked end to end: every website form submission and click-to-call should be recorded in GHL and, where set up, in Google analytics and Google Ads, so we can see which pages and campaigns produced an enquiry — not just a visit.
- Keep loading speed healthy: monitor loading and PageSpeed, especially on mobile, identify what is slowing key pages down (images, scripts, plugins, hosting), and fix or escalate the biggest issues.
- Keep the site maintainable: keep plugins, themes, and core software up to date safely, check backups and security basics, and document changes so a future fix does not break a form or tracking.

Make our content Google-friendly
- Own the technical basics of SEO: keep the sitemap current and submitted, check indexing in Google Search Console, fix crawl and indexing errors, broken links, duplicate or missing titles and descriptions, and pages Google cannot read properly.
- Make content Google-friendly without gaming it: structure pages with explicit headings, accurate titles and descriptions, sensible internal links, and helpful, honest content that answers what people are actually searching for when they need treatment.
- Check new and edited content before it goes live: correct links into GHL and call tracking, working forms, quick loading, mobile-friendly layout, and no duplicate or thin pages competing with each other.
- Work with our agency on Google Ads and SEO: be our in-house contact for the agency that supports our Google Ads and SEO, give them accurate tracking and site access, check their recommendations and reports against what Search Console, analytics, and GHL actually show, and follow up until agreed fixes are live.
- Report simply on search: which pages Google is indexing, where we are appearing, and which pages are turning visits into calls and form enquiries — and flag a drop or error early, with a proposed fix.

What you bring

Required

- Proven, hands-on GoHighLevel experience. You have built pipelines, workflows, and integrations in a live GHL account — not only completed training or managed an agency that did it for you. Be ready to show examples.
- Integration experience. You have connected GHL to other systems using native integrations, Zapier or Make, webhooks, or APIs, and you can troubleshoot a sync that has stopped working.




- Practical AI fluency. You use current AI tools confidently, understand what they do well and where they fail, and have put at least one AI workflow into real use.
- Data discipline. You care about clean fields, consistent naming, deduplication, and source attribution, and you can explain a report's limits as clearly as its results.
- Clear communication. You can explain a technical problem and your proposed fix in plain language to non-technical clinical and admissions staff.
- Sales-team support. You have supported a sales, admissions, or intake team with lead tracking in a CRM — helping staff keep pipelines current, follow up on time, and trust the data in front of them.
- Privacy and discretion. You have worked with sensitive personal information, apply least-privilege access, and understand that confidentiality is non-negotiable in a healthcare setting.
- Website back-end troubleshooting. You can diagnose and fix common website back-end problems — form failures, page and mobile errors, broken integrations, and slow loading — in our website platform, and you test on mobile as a matter of course.
- SEO and Google-friendly content. You understand practical SEO: sitemaps, indexing and Google Search Console, titles and headings, internal linking, and PageSpeed, and you can work productively with an external agency on Google Ads and SEO, checking their work against real tracking data.

Nice to have
- Experience with CallTrackingMetrics, or with another call tracking platform connected to a customer relationship management (CRM) system.
- Experience in healthcare, addiction treatment, admissions, or another setting where enquiries are urgent and personal information is sensitive.
- Familiarity with Google Workspace, DocuSign, and telehealth or referral partner workflows.
- Basic skills in spreadsheets, reporting tools, or a scripting language for cleaning and moving data.
- Experience training non-technical teams and writing short, usable procedures.
- Familiarity with Google Search Console, Google Analytics, Google Ads, and PageSpeed / Core Web Vitals reporting.

What success looks like in the first 90 days
1. CallTrackingMetrics and GHL are syncing reliably, and you can show — with numbers — how many calls create or update an opportunity and how many arrive with no source.
2. The share of calls and opportunities with no source is measurably lower than when you started, and the reason for any remaining gap is documented.
3. Admissions gets an accurate weekly report by source and quality — package sent, then conversion — without anyone having to rebuild it by hand.
4. Sales staff are using GHL confidently day to day: every active lead has an owner, a source, a current stage, and a next step, and staff can show you their follow-up list without needing a workaround outside GHL.
5. Every live automation and integration is listed in one place, with an owner, a purpose, and a way to tell if it breaks.
6. At least one AI workflow is in daily use, reviewed by a person before anything reaches a client or partner, with a simple measure of the time it saves or the follow-up it improves.
7. The contact page and enquiry forms work reliably on mobile, form conversions are tracked into GHL, the sitemap is submitted and indexing errors in Search Console are triaged, the biggest PageSpeed issues on key pages are fixed or escalated, and you are meeting regularly with our agency on Google Ads and SEO with clear follow-ups.

Privacy and working expectations You will have access to sensitive personal and health-related information. You are expected to follow applicable Ontario privacy requirements, including the Personal Health Information Protection Act (PHIPA), and our internal policies: use only the access you need, never move client information into an unapproved tool — including a personal AI account — and report a suspected privacy or security problem immediately.

Some work will be time-sensitive. When admissions or an integration affecting live enquiries is down, fixing it takes priority over project work.

Compensation and benefits

$35 per hour. This is a full-time, on-site role in Toronto, Ontario.

How to apply

Send your resume and a short cover note to [email protected] and [email protected]. In your cover note, please include:

- One GHL build or integration you are proud of: what it did, what it connected, and what changed as a result.
- One AI tool or workflow you have put into real use, and how you checked that its output could be trusted.
- How you would approach a CRM where most calls arrive with no source attached.
- One website back-end or SEO problem you have fixed — for example a mobile form error, a tracking gap, a PageSpeed issue, or an indexing problem — and how you proved it was fixed.

Shortlisted candidates may be asked to complete a small practical exercise in GHL — for example, reviewing a sample pipeline and integration and describing what they would fix first. We will not ask candidates to work on live client data. Addiction Rehab Toronto welcomes applications from people of all backgrounds. If you need an accommodation at any stage of the hiring process, please let us know when you apply.

Pay: $35.00 per hour

Work Location: In person

📌 GoHighLevel and AI Technology Specialist (Toronto)
🏢 Addiction Rehab Toronto
📍 Toronto