Shape member engagement for Manulife’s Group Benefits business in Toronto through clear communications, campaign strategy, and digital solutions.

This Marketing Manager develops communications that improve member understanding, satisfaction, adoption, and self-service behaviours. You will partner with MarTech and Personalization, Product, Digital Experience, Customer Centricity, Distribution, Analytics, and Technology teams. The position suits an experienced marketer who can simplify complex benefit information and manage concurrent programs.

Key Responsibilities

Translate complex benefit information into actionable communications

Develop integrated marketing plans aligned with key objectives

Coordinate multiple initiatives, milestones, deliverables, and expectations





Provide strategic recommendations across cross-functional partner teams

Champion digital marketing best practices and member experience improvements

Requirements

Eight to ten-plus years managing and executing marketing campaigns

Strong understanding of digital media and online marketing practices

Exceptional writing and editing skills for compelling narratives

Ability to measure and optimize campaigns using data

Group Benefits, healthcare, or related industry experience highly valued

Use strategic marketing, explicit storytelling, and cross-functional collaboration to strengthen member experiences across Manulife Group Benefits.

📌 Group Benefits Marketing Manager (Winnipeg)
🏢 Manulife
📍 Winnipeg