Lead Mars Gum & Mints strategy and growth as General Manager, guiding Excel, innovation, and commercial investment decisions across Canada.
The Portfolio Lead owns brand strategy, portfolio growth, innovation, commercial execution, and marketing capability development. You will shape annual operating plans, identify consumer demand, and deliver revenue, market share, profit, and brand equity objectives. The position leads cross-functional teams, agency partners, and direct reports.
Key Responsibilities
Build the strategic vision for full portfolio programming
Lead the next phase of Canada-owned gum brand Excel
Design annual operating plans using consumer insights
Manage marketing partnerships, national programs, and brand integration
Manage Gum & Mints budgets and identify risks
Requirements
10+ years progressive marketing leadership experience in CPG or adjacent industries
Success leading category strategy, innovation, and portfolio growth
Experience managing P&L; and commercial investment decisions
Experience developing high-performing teams and direct reports