This employer is seeking a strategic leader to oversee marketing operations, data analytics, and performance measurement for a growing technology company. The role involves managing the marketing tech stack, defining attribution models, and partnering closely with revenue and finance teams to drive pipeline growth. The Role • Lead and manage the marketing operations, automation, and analytics functions while scaling the team and technology stack • Own end-to-end attribution methodology, measurement, and reporting of marketing's pipeline contribution to executive leadership • Oversee core marketing systems, data hygiene, lead lifecycle management, and account-based marketing infrastructure • Manage the marketing technology budget, capacity modeling,



and planning processes in alignment with sales and finance objectives What You'll Need • 10+ years of experience in marketing operations or analytics within B2B or enterprise software environments • Proven track record of managing teams, marketing tech stacks, and multi-touch attribution models • Hands-on expertise configuring and managing enterprise automation platforms and CRM systems like Marketo and Salesforce • Proficiency in SQL and business intelligence tools for data validation and executive reporting What's On Offer • Market-competitive salary • Comprehensive health and dental benefits, including mental health support • Generous paid time off and retirement savings plan matching • Professional development stipends and flexible work arrangements Apply via Haystack today!

📌 Head of Marketing (Canada)
🏢 Haystack
📍 Canada