Inside Sales Representative

Groundswell Food Group, Inc. (DBA Mitsoh)

Location: Remote

Reports to: Director of Sales

About Mitsoh

Mitsoh is building a new generation of clean-protein foods rooted in tradition and made for modern lifestyles. Our products are crafted with a focus on high-quality ingredients, nutritional integrity, and responsible sourcing. As a rapidly growing CPG food company, we operate with world-class manufacturing and food safety standards aligned with GFSI-recognized programs.

As Mitsoh continues its growth across Canada, we are seeking a competitive, high-energy Inside Sales Representative to open new accounts and grow our presence across independent retailers, schools, foodservice operators, and other assigned customer channels.

Position Overview

This is a new business role. Reporting to the Director of Sales, you will spend most of your day on the phone opening new accounts. You own your pipeline from first dial to first order, then grow those accounts into repeat buyers. Activity drives results here, and your earnings grow with what you close.

Key ResponsibilitiesProspecting & New Business

· Build and work prospect lists by territory and channel to open new direct wholesale accounts.

· Run outbound follow-up by phone, email, and LinkedIn to book conversations and close first orders.

· Qualify prospects quickly and move them from first contact to first order.

· Follow up on inbound leads promptly.

Closing & Account Growth





· Close new accounts and convert first orders into repeat business.

· Grow existing accounts by adding SKUs, expanding shelf presence, and driving reorders.

· Sell new product launches and promotions into your account base.

Pipeline & Activity Management

· Log every call, email, and opportunity in the CRM.

· Hit weekly activity targets and monthly sales targets.

· Report pipeline, activity, and results to the Director of Sales weekly.

Market Intelligence

· Bring back competitor activity, pricing, and customer feedback from your calls.

Cross-Functional Collaboration

· Work with Marketing, Customer Care, Supply Chain, Finance, and Operations to get recent accounts set up and shipped.

· Communicate customer feedback and support sales forecasting.

Qualifications

· 2+ years of B2B sales experience with a track record of opening new accounts.

· Proven high-volume outbound or cold calling experience.

· History of hitting or beating quota.

· Experience in CPG, food & beverage, foodservice, or distribution preferred.

· Comfortable with CRM software and Microsoft Office.

· Motivated by a commission-based pay plan.

Core Competencies

· Prospecting and cold calling

· Closing

· Resilience and handling rejection

· Self-motivation

· Urgency and competitive drive

· Pipeline management

· Clear, confident communication

· Results orientation

Additional Information

This is a remote role. Occasional travel for customer visits and trade shows may be required.

📌 Inside Sales Representative (Canada)
🏢 Mitsoh
📍 Canada