OverviewAt PepsiCo Canada, we believe in delivering healthy growth and capturing consumer demand through category leading innovation, making us one of Canada's top Marketing Organizations. We are looking to hire a Marketing Manager to lead our newest brand to the portfolio, Poppi! A change leader and influencer, this role will set the agenda and ensure strength of execution to deliver both short-term and long-term results.
Positively influence organization to drive focus and momentum behind poppi contributing to deliver Volume, Net Revenue, NOBPT & Share Targets Lead communication and media strategy as well as the development & execution of marketing plans/activities on time and on budget Partner with Sales Strategy, Field Marketing, Away from Home and Shopper Marketing teams to ensure innovation and strategic business plans address the consumer, customer and executional needs of the business Lead communication with Sales organization for brand initiatives during key meetings (HQ & Field selling organization)
Monitor brand performance on a period basis to proactively identify course corrections and or recent opportunities Minimum of Bachelor's Degree required 7+ years of relevant experience in consumer packaged goods marketing Demonstrated people leadership and proven track record of coaching & developing others required social-first mindset, with an ability to identify emerging trends, cultural moments, creator/influencer activity, and shifts in consumer behavior that could be relevant to the brand. consumer-first and culturally curious perspective, actively seeking inspiration from both within and outside the traditional marketing space. Demonstrated ability to win through superior consumer marketing, ability to build a brand from its core Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
PepsiCo may use Artificial Intelligence as part of its hiring process.