10 Nov
|
Aquent
|
Toronto
Partner with Aquent to step into a transformative creative role where your words will directly shape the future of healthcare messaging for some of the world’s most influential health and wellness brands. In this dynamic position, you will bridge the gap between intricate scientific data and powerful, human-centered storytelling, crafting multi-channel campaigns that resonate deeply with both healthcare professionals and patients. By translating complex clinical evidence into narratives that educate, engage, and inspire, you will make a profound impact on how vital health information is delivered, ultimately contributing to better health outcomes.
The Prospect
We are seeking a visionary creative storyteller to join a premier healthcare communications agency dedicated to transforming complex scientific concepts into compelling health narratives. Working in partnership with Aquent, you will lead the creative conceptualization and execution across diverse healthcare landscapes. This role offers the unique opportunity to drive 360° campaigns, navigating rigorous advertising regulations while maintaining absolute creative brilliance.
You will collaborate with cross-functional teams to influence how global pharmaceutical and biotech products connect with audiences, making a lasting mark on the healthcare communications industry. What You’ll Do Lead the ideation and execution of comprehensive 360° creative campaigns across responsive websites, digital visual aids, pitch slide decks, video scripts, broadcast media, social media, and programmatic display ads. Transform complex clinical study data, mechanisms of action,
and intricate medical terminology into persuasive, engaging copy tailored for physicians, specialists, pharmacists, patients, and caregivers.
Navigate the intricacies of advertising regulations with meticulous precision, leading submissions and revisions to ensure all copy adheres strictly to PAAB (Pharmaceutical Advertising Advisory Board) and ASC (Ad Standards Canada) guidelines without compromising creative impact. Collaborate seamlessly with Art Directors, Creative Directors, Medical Strategists, and Account Services teams to forge unified visual and verbal concepts from initial brief through to final production. Actively participate in client pitches, brand planning sessions, and creative presentations, confidently articulating and defending creative rationales grounded in robust clinical data.
What You’ll Bring 3–5+ years of dedicated copywriting experience acquired within a pharmaceutical, healthcare, or wellness advertising agency. Demonstrated, hands-on expertise in securing PAAB approvals, coupled with familiarity with ASC and Health Canada advertising guidelines. Proven versatility in writing for both digital platforms (UX/web, CRM, social media, digital sales aids) and traditional formats (print, video/broadcast, conference collateral).
A compelling portfolio showcasing healthcare/pharma creative work that highlights strong conceptual thinking, scientific accuracy, and multi-channel campaign execution. Bachelor’s degree in Life Sciences, Biology, Pharmacology, Communications, or a related field.
Bonus Points An advanced science background (MSc, PhD, PharmD) or an advertising portfolio school diploma.
📌 Medical Copywriter / Senior Healthcare Copywriter (Toronto)
🏢 Aquent
📍 Toronto