Plan, build, and optimize Meta ad accounts across audiences, creative, and budget pacing.

About Choice OMG

Choice OMG is an Edmonton digital marketing agency, founded in 2010. Our team of 12 runs paid media, search engine optimization (SEO), and web work for 33 active clients on flat monthly fees, never a percentage of ad spend. We are a Google Partner and a Microsoft Advertising Partner, rated 4.9 on Clutch, and BBB accredited with an A+ rating.

The role

You will join our Meta Ads work and own Meta ad accounts (Facebook and Instagram) end to end for a portfolio of our clients. You are the named specialist your clients actually talk to. In this role, you will:

- set up campaigns in Meta Ads Manager, with audience targeting, retargeting, and creative testing
- optimize budgets against clear client goals under our flat-fee model
- plan each client's Meta strategy: read their goals, data, and past performance, then recommend the objectives, audiences, placements, formats, and budgets, and set the measurement plan before launch
- run Advantage+ campaigns and choose the right objectives
- set up the pixel and events with the Conversions API, and keep tracking and UTM tags validated alongside our analysts
- run A/B tests on creative and audiences, and watch landing page performance
- report on return on ad spend (ROAS), customer acquisition cost (CAC), and cost per acquisition (CPA) in plain language
- stay current on Meta ad policy so campaigns launch clean.

What we are looking for To apply, you need:

- a current Meta Certified Media Buying Professional or Meta Certified Media Planning Professional credential (Meta Blueprint); holding both is a plus
- your verification link, included with your application, because Meta credentials last 12 months




- proven hands-on experience managing Meta ad campaigns across Facebook and Instagram
- campaign setup skills in Meta Ads Manager: objectives, audience targeting, retargeting, and Advantage+ campaigns
- media planning skills: turning a client's goals, data, and past performance into a Meta plan with objectives, audiences, placements, formats, budgets, and measurement
- pixel and events setup, Conversions API basics, and UTM tracking, validated end to end
- creative testing and A/B testing, paired with disciplined budget optimization toward explicit targets
- reporting on ROAS, CAC, and CPA, and the habit of reading landing page performance and acting on it
- working knowledge of Meta ad policy and compliance.

A bonus: experience with other paid social platforms, such as TikTok or LinkedIn.

How we work

We hire specialists, and we protect quality over volume. A second person confirms every campaign launch before it goes live. The whole team meets every day, holds a 30-minute sync each week, and reviews results every month. You will work next to our Google and Microsoft Ads specialist, our data and analytics manager, and our operations manager.

Details

- Location: Edmonton, in-office / hybrid, at 8739 53 Ave NW
- Type: full time
- Pay: $40,000 to $58,000 a year

How to apply Apply on our website, and include your Meta credential verification link. A person reads every application and makes every hiring decision. We contact only the applicants we are moving forward with.

Pay: $40,000.00-$58,000.00 per year

Benefits

- Casual dress
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Vision care
- Wellness program

Ability to commute/relocate:
- Edmonton, AB T6E 5E9: reliably commute or plan to relocate before starting work (required)

Licence/Certification:
- Meta Blueprint Certificate (required)

Work Location: Hybrid remote in Edmonton, AB T6E 5E9

📌 Meta Ads Specialist (Media Buying Professional and/or Media Planning Professional credentials) (Edmonton)
🏢 Choice OMG
📍 Edmonton