Full-Time | Hybrid | Annual Salary: $50,000 - $60,000 CAD

Location: Hybrid workplace (at least 3 days in the office)

About the Role

Lodestar Digital is looking for a Paid Media Specialist who is analytical, detail-oriented, and excited by performance-driven marketing. This role is ideal for someone with several years of hands-on experience managing paid social and search campaigns, who enjoys digging into data, testing new ideas, and optimizing for real results. If you’re comfortable managing budgets, adept at turning insights into action, and thrive in a fast-paced, team-oriented agency environment, we’d love to hear from you.

Key Responsibilities

- Plan, build, launch, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, Pinterest, and TikTok
- Manage campaign budgets, bidding strategies, targeting, and creative testing
- Develop paid media strategies aligned with client goals, audience insights, and performance objectives
- Track and analyze key performance metrics, create reports, and optimize campaigns based on insights
- Own paid media tracking setup and troubleshooting across platforms
- Lead and manage paid media projects from concept through execution, ensuring timelines, deliverables, and team coordination are on track
- Support testing initiatives, including audience segmentation, creative formats, messaging, and landing pages
- Collaborate closely with designers, content creators, and account teams to execute effective campaigns
- Stay up to date on industry trends, platform updates, and emerging tools or technologies

Qualifications





- Strong understanding of paid media strategy across social and search
- Hands-on experience building and optimizing campaigns across Google Ads, Meta, LinkedIn, Pinterest, and TikTok
- Solid grasp of the marketing funnel and how paid media supports awareness, consideration, and conversion goals
- Confidence working with performance data, budgets, and KPIs
- Excellent communication skills—written and verbal
- High attention to detail and strong organizational skills
- Excellent time management and the ability to manage multiple campaigns at once
- Self-motivated with a strong sense of ownership and accountability
- Proactive problem-solver with a test-and-learn mindset
- Experience using tools such as Slack, Google Workspace and project management platforms

Skills and Experience

- 2+ years of experience in paid media, performance marketing, or digital advertising
- Experience managing paid social and search campaigns in an agency or in-house environment
- Proficiency with Google Ads, including Performance Max campaigns, Google Shopping, and YouTube advertising
- Proficiency with Meta’s Business Suite, including datasets, custom conversions, dynamic event targeting, product catalogues and audiences.




- Experience with LinkedIn, Pinterest, and TikTok ads
- Strong understanding of platform algorithms, attribution, and performance metrics
- Proficiency in Canva Pro for creating, adapting, and optimizing paid social ad creatives across multiple platforms
- Experience with analytics and reporting tools, including Google Analytics
- Working knowledge of Google Tag Manager, including tag deployment, event tracking, and troubleshooting across paid media platforms
- Post-secondary diploma or degree in marketing, communications, business, or equivalent work experience

Nice to Have

- Experience with Google Editor
- Experience with Programmatic advertising
- Experience with advertising on Reddit

About Lodestar Digital

Lodestar Digital is the in-house agency for one of Western Canada’s largest media groups—and a full-service marketing partner for businesses across industries. We run campaigns for the local media brands you love, including Vancouver Is Awesome and North Shore News, while also working directly with clients to deliver everything from display advertising to sponsored content, social media and design. Our team blends media insight with marketing know-how to help brands show up clearly, creatively and in the right places. If it drives growth and connects with audiences, there’s a good chance we do it.

Benefits

- Dental care
- Vision care
- Extended health care
- Life insurance
- 3 weeks vacation + paid sick days
- DCPP matching
- Company events

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