Shape GitLab’s Growth Marketing engine remotely across Canada or the United States through operating leadership, AI fluency, and strategic judgment.

As a Principal-level individual contributor, you partner directly with the VP of Growth Marketing. You coordinate goals, budgets, strategic projects, and decisions across ten functions. Your work connects pipeline, first orders, Flex conversion, expansion, and post-sale adoption while representing Growth Marketing when needed.

Key Responsibilities

Run goals, business reviews, planning cycles, and metrics inspections

Track leadership commitments and keep strategic conversations moving

Own cross-functional projects without a single functional home

Prepare budget trade-offs with recommendations for delegated decisions





Represent Growth Marketing in reviews, planning, and partner conversations

Requirements

Extensive B2B software marketing and senior leadership experience

Experience owning functions, budgets, go-to-market motions, or revenue accountability

Breadth across demand, digital, field, lifecycle, partner, and operations marketing

Comfort reading P&L;, pipeline reports, and budget models

Daily AI tool use, executive communication, and discretion

Use marketing strategy, operating discipline, business fluency, and AI adoption to accelerate GitLab Growth Marketing outcomes remotely.

📌 Principal Growth Marketing Strategist (Winnipeg)
🏢 Wwshemi
📍 Winnipeg