Shape GitLab’s Growth Marketing engine remotely across Canada or the United States through operating leadership, AI fluency, and strategic judgment.As a Principal-level individual contributor, you partner directly with the VP of Growth Marketing. You coordinate goals, budgets, strategic projects, and decisions across ten functions. Your work connects pipeline, first orders, Flex conversion, expansion, and post-sale adoption while representing Growth Marketing when needed.Key Responsibilities:

Run goals, business reviews, planning cycles,



and metrics inspectionsTrack leadership commitments and keep strategic conversations movingOwn cross-functional projects without a single functional homePrepare budget trade-offs with recommendations for delegated decisionsRepresent Growth Marketing in reviews, planning, and partner conversationsRequirements:

Extensive B2B software marketing and senior leadership experienceExperience owning functions, budgets, go-to-market motions, or revenue accountabilityBreadth across demand, digital, field, lifecycle, partner, and operations marketingComfort reading P&L;, pipeline reports, and budget modelsDaily AI tool use, executive communication, and discretionUse marketing strategy, operating discipline, business fluency, and AI adoption to accelerate GitLab Growth Marketing outcomes remotely.

📌 Principal Growth Marketing Strategist (Winnipeg)
🏢 Wwshemi
📍 Winnipeg