Programmatic Specialist, Advertising, Digital Services (Media Solutions) (Hybrid/Telework)Please know that cookies are required to operate and enhance our services. Careers## Programmatic Specialist, Advertising, Digital Services (Media Solutions) (Hybrid/Telework)Apply: Montreal, QC: Full time: Posted Today: End Date: November 20, 2026 (14 days left to apply): JR00009530Position Title:Programmatic Specialist, Advertising, Digital Services (Media Solutions) (Hybrid/Telework)Status of Employment:Contractee Long-Term (Fixed Term)Position Language Requirement:English, FrenchLanguage Skills:English (Reading - C - Advanced), English (Speaking - C - Advanced), English (Writing - C - Advanced), French (Reading - C - Advanced), French (Speaking - C - Advanced), French (Writing - C - Advanced)Work at CBC/Radio-CanadaAt CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.Unposting Date:2026-11-19 11:59 PM### This is a one-year contract. This is a hybrid position with a mix of in-office and remote work.

This role is crucial for maximizing the value of our ad inventory, with a strong focus on private auctions. The ideal candidate will serve as a key liaison between our sales team and demand-side partners, ensuring our inventory is effectively monetized and our revenue goals are met. Private Auction Set Up and Optimization: Build and manage private marketplaces (PMPs) and programmatic guaranteed deals within our ad server to drive competitive bidding and increase revenue.

Proactively monitor and optimize deal performance,



adjusting floor prices, targeting, and audience segments to maximize eCPM and fill rate.

Conduct A/B tests on deal settings to identify the most effective strategies for key buyers. Deal Troubleshooting and Analysis: Serve as the primary point of contact for all private auction troubleshooting.

Analyze deal performance to identify and resolve discrepancies, delivery issues, and technical errors.

Ad Quality & Compliance: Help to maintain ad quality across our properties (RC and CBC) using various tools, including Ad Lightning and the Ad Review Center in our ad server. Working Closely with Sales: Act as the primary programmatic expert for the sales team, providing them with data, insights, and technical support.

Provide guidance to the sales team on inventory packaging, pricing strategies, and private auction best practices. Reporting and Insights: Develop and maintain transparent, comprehensive reports on programmatic performance for both internal and external stakeholders.

Analyze data to create actionable insights and present strategic recommendations to leadership on how to grow ad revenue.

Reconcile invoicing at the beginning of each month to ensure accurate billing and revenue recognition.

Conduct post-campaign analysis to evaluate performance and inform future deal strategies. Client Management:



Serve as a key point of contact for demand-side platforms (DSPs) and trading desk partners.

Communicate effectively with partners regarding inventory updates, new deal opportunities, and performance insights. Technical Skills: Deep expertise with a major ad server, such as Google Ad Manager (GAM).

Proficiency in Google Sheets (pivot tables, complex formulas) and data analysis. Communication & Interpersonal Skills: Exceptional communication skills, with the ability to explain complex technical and performance data clearly.

Bilingualism (English and French)Candidates may be subject to skills and knowledge testing.A mandatory Criminal record check.

- CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected]. You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. We also invite you to take a look at our policy on conflicts of interest.

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Location:1000, Rue Papineau, Montreal, Quebec, H2K 0C2Number of Openings:1Work Schedule:Full time

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📌 Programmatic Specialist, Advertising, Digital Services (Media Solutions) (Hybrid/Telework)
🏢 Radio Canada International
📍 Winnipeg