Shape regional sales, aftersales, and financial performance as Nors General Manager in Atlantic Canada. Lead branches toward profitable growth and stronger market share.

Reporting to the Eastern COO, this General Manager leads company operations throughout the Atlantic Region. The role coordinates branch execution, customer experience, strategic accounts, and commercial activity. Success includes developing growth strategies, overseeing performance, and supporting equipment, rental, parts, service, and technology offerings.

Key Responsibilities

Set regional objectives, priorities, sales targets, and performance indicators

Review sales pipelines, customer opportunities, profitability, and business performance

Develop strategic account plans with revenue and growth objectives

Oversee government tenders, RFPs, standing offers,



and procurement opportunities

Partner with OEM representatives on regional market and growth strategies

Requirements

Significant leadership experience in construction, heavy equipment, or related industries

Proven success developing sales and aftersales teams

Demonstrated revenue and profitability growth achievement

Exceptional communication, relationship-management, and collaboration skills

Willingness to travel across the company’s territory regularly

Use strategic account leadership, sales development, and performance management to guide Nors operations across Atlantic Canada.

📌 Regional Operations and Sales Leader (Shubenacadie)
🏢 Nors
📍 Shubenacadie