Company Description

Bioworld Canada is a leading innovator in licensed apparel, accessories, and lifestyle products. We specialize in bringing pop culture to life through high-quality merchandise that resonates with fans across the globe. With a commitment to creativity, quality, and innovation, we design and distribute products that connect people with the brands they love. Our team thrives in a dynamic, fast-paced environment where collaboration and passion drive success. www.bioworldmerch.com

We are looking for a highly motivated and experienced Sales Director to lead revenue growth and expand Bioworld Canada’s market share. The ideal candidate will have a proven track record in sales strategy development, relationship management, and leadership within the retail, wholesale, and licensing industries. This role requires a strategic thinker with excellent communication skills and a passion for delivering results.

Key Responsibilities:

- Develop and execute sales strategies to drive revenue and market penetration in Canada.
- Build and maintain strong relationships with key and specialty retailers across various distribution channels.
- Manage and provide leadership to internal sales managers, ensuring alignment with company objectives.
- Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
- Collaborate cross-functionally with marketing, product development,



and operations teams to ensure brand consistency and business success.
- Partner with merchandising and planning teams to optimize product assortment and sales performance.
- Leverage data and analytics to track sales performance, measure KPIs, and drive data-driven decision-making.
- Work closely with finance and accounts receivable teams to maintain visibility on customer and channel risks.

Qualifications:

- Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus.
- 7+ years of sales management experience in apparel, accessories, or related consumer goods industries.
- Demonstrated success in meeting and exceeding sales targets in a multi-channel environment.
- Strong leadership skills with the ability to mentor and inspire a sales team.
- Excellent negotiation, presentation, and communication skills.
- Extensive experience with Costco & Walmart.
- Passion for pop culture, licensed products, and the retail landscape.
- Ability to thrive in a fast-paced, dynamic work environment.

What We Offer:

- Competitive salary range: $120,000 CAD – $150,000 CAD per year (bonus eligible).
- Comprehensive health advantages.
- Savings and retirement plan.
- Exclusive Bioworld employee discounts.
- Paid time off.

Pay: $120,000.00-$150,000.00 per year

Benefits

- Casual dress
- Dental care
- Extended health care
- On-site parking
- RRSP match

Work Location: In person

📌 Sales Director (Concord)
🏢 Bioworld Canada
📍 Concord