Lead audience growth for CBC News with analytics and mobile storytelling from an in office CBC Prairies location. Shape content for younger audiences across platforms.As Senior Producer, Audience Growth, you will guide digital storytelling for CBC Prairies during a temporary one-year assignment. The work combines audience analytics, editorial judgment, video formats, SEO, and publishing practices.
You will help teams package journalism for mobile and streaming audiences, including YouTube and TikTok.Key Responsibilities:
Interpret audience data for newsroom programming decisionsProvide actionable feedback on publishing and packagingOptimize local stories, headlines, images, and framingSet regional audience targets with editorial leadersCommunicate insights across daily news teamsRequirements:
Minimum seven years of journalism experienceFive years of video experience in breaking newsExperience applying audience analytics to editorial decisionsStrong editorial judgment and CBC standards knowledgeUniversity degree or equivalent experienceBring audience analytics, mobile video expertise, and editorial leadership to CBC News audience growth in the Prairies.