10 Nov
|
EQ Works
|
Winnipeg
Remote – Canada-wide (Occasional in-person team gatherings) Full time Senior-level (5+ years) Digital Media / Ad Operations Company DescriptionEQ Works is a data-driven technology company that helps organizations target customers using location behavior. By leveraging first-party, location-based signals, advanced data analytics, and proprietary software, EQ Works builds customized audience segments that improve campaign performance. The company uses proprietary algorithms and AI to create attribution models that connect offline consumer behavior to online actions.
Team members work with innovative tools and data to drive measurable results for clients. Role DescriptionThis full-time, remote Senior Campaign Manager (DV360 & Ad Tech) role takes ownership of planning, executing, and optimizing high-scale digital media campaigns across Display & Video 360 (DV360) and related ad tech platforms. You will manage end-to-end campaign workflows, analyze campaign data, troubleshoot technical setups, and provide clear reporting and actionable recommendations.
Working closely with sales, account management, product, and data teams, you will ensure campaigns align with client objectives and maximize EQ Works’ proprietary data assets, while helping standardize AdOps processes and mentoring junior team members. Lead the planning, trafficking, pacing, budget allocation, and continuous performance optimization of programmatic campaigns within Display & Video 360 (DV360). Design, implement, and QA Floodlight configurations (Counter and Sales/Transaction tags) via Google Tag Manager (GTM) and Campaign Manager 360 (CM360).
Deploy and audit third-party conversion pixels, server-side tracking, and custom event variables to maintain clean data collection.
Technical Troubleshooting: Diagnose tracking discrepancies, pixel drop-offs,
and tag-firing errors using browser developer tools and tag auditors. Partner directly with Sales, Account Management, Analytics, and Data teams to advise on technical feasibility, support client growth, and ensure alignment with business goals.
Reporting & Performance Insights: Analyze campaign performance metrics, generate meaningful insights, and communicate clear recommendations to internal stakeholders and clients. Guide junior campaign managers on tagging standards, QA protocols, and operational best practices across DV360 and Atom.
Google Tag
Manager (GTM), Campaign Manager 360 (CM360), and Floodlight tag implementation.
Technical Fundamentals: Comfort inspecting basic HTML, JavaScript, data layers, and network console requests to troubleshoot tracking issues. Multi-Project Management: Strong Communication: Exceptional written and verbal communication skills, with the ability to explain complex ad tech and data concepts clearly to sales teams, non-technical stakeholders, and clients.
Remote Independence: High degree of self-motivation, organization, and time management in a fully remote work environment.
Experience with Dynamic Creative Optimization (DCO) setups or GA4 integrations.
Background in data-driven or location-based marketing, or working with proprietary data and analytics solutions. Fully remote day-to-day workflow across Canada, with occasional in-person team gatherings. Competitive base salary + performance bonuses.
Comprehensive health, dental, and vision coverage. Generous paid time off (PTO) and Canadian statutory holidays. Professional development and certification support. We do not accept unsolicited resumes or candidate submissions from third-party recruitment agencies, staffing firms, or offshore BPOs.
Relocation and visa sponsorship are not provided. #
📌 Senior Campaign Manager (Winnipeg)
🏢 EQ Works
📍 Winnipeg