Drive growth strategy at National Bank by interpreting client behaviour, competitive intelligence, and value creation drivers within a versatile hybrid work environment.

As a Senior Expert in Digital and Marketing, you will act as a specialist in marketing and growth strategies. You will help evolve strategic orientations while collaborating with multidisciplinary partners and advising managers, executives, and vice-presidents. Your work will strengthen acquisition, loyalty, engagement, and client-focused commercialization.

Key Responsibilities

Identify growth opportunities from trends and client behaviours

Assess competitors and value creation drivers

Recommend priorities, roadmaps, and commercial investments

Mobilize partners around shared strategic objectives





Review initiative performance and propose necessary adjustments

Requirements

Business administration, marketing, economics, or related bachelor’s degree

Minimum 15 years of relevant professional experience

Strong marketing strategy or market development background

Proven influence on business decisions and strategic orientations

Collaboration, emotional intelligence, leadership, and resiliency skills

Apply senior marketing strategy, growth planning, leadership, and collaboration skills to create lasting value for National Bank clients.

📌 Senior Growth Marketing Strategy Specialist (Winnipeg)
🏢 National Bank of Canada
📍 Winnipeg