Lead Dropbox’s lifecycle marketing strategy using segmentation and experimentation to improve customer adoption, retention, and revenue across the customer journey.

As Senior Manager of Lifecycle Marketing, you will set strategy, guide investment, and lead a team of lifecycle marketers. You will build programs spanning onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. The work connects customer communication with product growth and measurable business outcomes.

Key Responsibilities

Own lifecycle marketing strategy and roadmap across customer stages

Lead, coach, and develop lifecycle marketing team members

Build programs using behavior, usage, triggers, and personalization

Establish experimentation, measurement, holdouts, and cohort analysis





Build scalable operating models, governance, and planning processes

Requirements

10+ years across lifecycle, CRM, retention, or growth marketing

Significant experience hiring, coaching, and leading teams

Experience improving adoption, retention, monetization, expansion, or revenue

Deep expertise in segmentation, triggers, personalization, and automation

Technical fluency across CRM, data, orchestration, and measurement

Shape Dropbox lifecycle strategy through team leadership, customer insight, experimentation, and scalable marketing execution.

📌 Senior Lifecycle Marketing Manager (Winnipeg)
🏢 Dropbox
📍 Winnipeg