Lead Dropbox’s lifecycle marketing strategy using segmentation and experimentation to improve customer adoption, retention, and revenue across the customer journey.As Senior Manager of Lifecycle Marketing, you will set strategy, guide investment, and lead a team of lifecycle marketers. You will build programs spanning onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. The work connects customer communication with product growth and measurable business outcomes.Key Responsibilities:

Own lifecycle marketing strategy and roadmap across customer stagesLead, coach, and develop lifecycle marketing team membersBuild programs using behavior, usage, triggers, and personalizationEstablish experimentation, measurement, holdouts,



and cohort analysisBuild scalable operating models, governance, and planning processesRequirements:

10+ years across lifecycle, CRM, retention, or growth marketingSignificant experience hiring, coaching, and leading teamsExperience improving adoption, retention, monetization, expansion, or revenueDeep expertise in segmentation, triggers, personalization, and automationTechnical fluency across CRM, data, orchestration, and measurementShape Dropbox lifecycle strategy through team leadership, customer insight, experimentation, and scalable marketing execution.

📌 Senior Lifecycle Marketing Manager (Winnipeg)
🏢 Dropbox
📍 Winnipeg