Lead customer insights for Aritzia in Vancouver or Seattle, using segmentation and analytics to shape targeting, personalization, and performance.
As Senior Manager or Manager, Customer Insights, you will operationalize insights at scale. Partner with Marketing, Digital, and Executive stakeholders to answer business questions, explain performance, and uncover customer behaviours. Your work will establish measurement and support customer value.
Key Responsibilities
Own segmentation strategies for campaigns and seasonal moments
Develop briefs and share insights at planning checkpoints
Define meaningful metrics and behaviors driving performance
Analyze customer behavior, trends, and tactics over time
Define data requirements for personalization and roadmap initiatives
Requirements
Solid business acumen translating data into measurable opportunities
Deep experience with insights, segmentation, and performance data
Strong storytelling for senior leaders and cross-functional partners
Ability to connect business needs with technical capabilities
Ability to leverage AI and emerging capabilities
Bring customer analytics, strategic storytelling, and segmentation expertise to Aritzia’s Customer team in Vancouver or Seattle.