Lead customer insights for Aritzia in Vancouver or Seattle, using segmentation and analytics to shape targeting, personalization, and performance.As Senior Manager or Manager, Customer Insights, you will operationalize insights at scale. Partner with Marketing, Digital, and Executive stakeholders to answer business questions, explain performance, and uncover customer behaviours. Your work will establish measurement and support customer value.Key Responsibilities:
Own segmentation strategies for campaigns and seasonal momentsDevelop briefs and share insights at planning checkpointsDefine meaningful metrics and behaviors driving performanceAnalyze customer behavior, trends, and tactics over timeDefine data requirements for personalization and roadmap initiativesRequirements:
Solid business acumen translating data into measurable opportunitiesDeep experience with insights, segmentation, and performance dataStrong storytelling for senior leaders and cross-functional partnersAbility to connect business needs with technical capabilitiesAbility to leverage AI and emerging capabilitiesBring customer analytics, strategic storytelling, and segmentation expertise to Aritzia’s Customer team in Vancouver or Seattle.