Convert competitive and consumer data into commercial direction at Sleeman Breweries in Guelph, Ontario, with Power BI and artificial intelligence.
This Senior Analyst role provides market intelligence, recurring reporting, dashboards, and strategic decision support for Sleeman Breweries. You will manage competitive, syndicated, and industry databases while monitoring category performance, consumer behavior, market trends, and emerging risks. The position also supports analytical efficiency through AI and generative AI technologies.
Key Responsibilities
Manage competitive, syndicated, and industry databases
Maintain Beer Canada and brand master data
Build integrated commercial performance dashboards in Power BI
Monitor competitive activity and category performance
Lead analytical workstreams through executive presentations
Requirements
Bachelor’s degree in marketing, economics, engineering, or related discipline
Minimum six years in consumer packaged goods or related fields
Experience influencing senior stakeholders with data-driven insights
Experience using AI and generative AI tools
Solid written, verbal, presentation, and organizational skills
Use market intelligence, reporting leadership, and AI-enabled analysis to support strategic decisions at Sleeman Breweries.